Numi® Organic Tea Blends Coming to RealCup™ Single-serve Capsules

Numi® Brings Convenience to the Teacup with RealCup™ Brand

MISSISSAUGA, ON, March 13, 2014 /CNW/ - RealCup™ brand and Numi® Organic Tea are teaming up to bring convenience and quality to teacups everywhere with the introduction of single-serve capsules to the Numi® line of organic teas.

Numi® is a family owned and operated business that was founded in 1999 by siblings Ahmed and Reem Rahim. Numi®, one the fastest growing tea companies in the United States, is the leading brand importer of fair trade certified tea in North America and one of the top worldwide.

Numi's® blends are created with organic and fair trade certified teas and herbs from around the world using fuller leaf teas and only 100% real ingredients; no "natural" flavorings that can give teas a perfume like taste. Numi® is committed to supporting a healthy, thriving global community through organic ingredients and ground breaking sustainability practices.

An innovator in the tea industry, Numi® introduced Rooibos, Honeybush, and Flowering Tea™ to the U.S. market, pioneered whole leaf tea in tea bags, as well as a full-line of pu-erh teas. Most recently, Numi® introduced Savory Tea™, a first of its kind product line consisting of vegetable, spice, and tea infusions to the U.S. market in 2013.

Numi® chose RealCup™ due to the shared company values of innovation and quality. Like Numi®, RealCup™ brand is also an innovator in the beverage industry. Developed by Mother Parkers Tea & Coffee®, RealCup™ single-serve capsules feature a FlavorMax™ filter that is designed to allow more of the essential oils into the cup, ensuring a more flavorful experience.

Ahmed Rahim was eager to enter the single-serve business, but it was paramount that the taste he so carefully crafted was present in each cup brewed from a single-serve capsule. "I was impressed by the taste delivered by a RealCup™ capsule," said Rahim. "It was clear to me that the superior taste from the carefully chosen real ingredients used in Numi® Organic Tea's blends would be found in the teacup and not left behind in the capsule."

"We are excited to welcome Numi® Organic Teas to RealCup," said Joe Navin, General Manager Strategic Alliances for Mother Parkers. "Organic and premium quality teas are a yet undeveloped channel in single-serve and we are thrilled to be pioneers in this effort along with Numi®."

About Mother Parkers Tea & Coffee and RealCup™ brand single-serve capsules:

RealCup™ capsules are compatible for use with *Keurig® K-Cup® single-serve brewers. RealCup™ single-serve capsules are manufactured for Mother Parkers Tea & Coffee, one of the largest coffee and tea manufacturers in North America. The company combines state-of-the-art technology and new product innovation with more than 100 years of quality and service excellence to deliver an exceptional beverage experience in mainstream and specialty coffee, tea, and complementary beverages.

About Numi Organic Tea:

Founded in 1999 by brother and sister team Ahmed Rahim (the alchemist) and Reem Rahim (the artist), Numi Organic Tea is a purveyor of premium quality organic, non-GMO and fair trade certified teas and teasans. Numi blends its organic leaf teas with only real herbs, fruits, flowers and spices—not unnecessary "natural" flavorings or perfumes. Numi products are available in retail outlets in more than 30 countries worldwide, including the U.S., Canada, the UK, Denmark, the Netherlands and online at www.NumiTea.com. An award-winning social enterprise and founding B-Corporation member, Numi supports community development projects worldwide. To learn more, visit NumiTea.com and follow Numi at Facebook.com/NumiTea and Twitter.com/NumiTea.

*RealCup™ products and Mother Parkers Tea & Coffee are not affiliated with K-Cup® or Keurig Inc. K-Cup® and Keurig® are registered trademarks of Keurig Inc.

SOURCE RealCup(TM)

For further information: Media Contact: Jennifer Gardner, jgardner@baldwinand.com, 510-520-2449