Big Brother Canada boasts big numbers

3.1 million viewers reached on Slice™

8 million page views and over 2.3 million minutes live streamed

Attention Editors: for more information visit the media site at: www.ShawMedia.ca/Media

TORONTO, March 11, 2014 /CNW/ - Big Brother Canada, Big Brother Canada Side Show, and Big Brother Canada After Dark are a triple threat on Slice. Since the March 5 premiere, the Big Brother Canada trio has increased the channel's 2014 audience by 58%* reaching 3.1 million (V2+)** viewers with BigBrotherCanada.ca garnering 8 million page views to date***.

Following a win with Wednesday's season premiere, Big Brother Canada's subsequent Thursday and Sunday episodes were respectively the #1 and #2 specialty programs of the week in key demos****. The all-new Big Brother Canada Side Show ranked in the top 10 specialty entertainment programs for key demos****.

The Big Brother Canada powerhouse continues online. In the last week alone, BigBrotherCanada.ca has streamed over 2.3 million***** minutes of the Ramada-sponsored live feeds and saw over 175,000****** combined online votes for The Brick's Get the HOH Look and the #FINALHG #TWISTOSTWIST.

Fans cast votes by signing up for the online community at BigBrotherCanada.ca earning points that increase their influence, and ultimately, change the game. Voting for Big Brother Canada's #FINALHG ends Wednesday, March 12 at 12am ET.

Big Brother Canada dominates three nights a week on Wednesdays, Thursdays, and Sundays at 9pm ET/PT on Slice. The Big Brother Canada Side Show airs Thursdays at 10pm ET/PT. Big Brother Canada After Dark airs seven days a week from 2am - 5am ET/11pm - 2am PT.

*Source: BBM Canada PPM overnight data, A25-54 AMA, 1/6/14-3/9/14
**Source: BBM Canada PPM overnight data, 3/3/14-3/10/14
***Source: Adobe Omniture SiteCatalyst Feb. 24 - March 11, 2014
****Source: BBM Canada PPM overnight data, 3/3/14-3/9/14
*****Source: Live Stream Platform data March 5 - 9, 2014
******Source: Secret Location's database March 11, 2014

SOCIAL MEDIA LINKS:
Twitter: @BigBrotherCA | @Slice_TV | @ShawMediaTV_PR | #BBCAN2
Instagram: @BigBrotherCA | #BBCAN2
Facebook: www.Facebook.com/BigBrotherCA | www.Facebook.com/Slice

Slice is a Shaw Media network.

About Shaw Communications Inc.
Shaw is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.3 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 19 specialty networks including HGTV Canada, Food Network Canada, HISTORY® and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw, please visit www.shaw.ca.

SOURCE SLICE

For further information:

For media inquiries, please contact:

Michelle McTeague 
Publicist, Slice and Twist TV, Shaw Media
michelle.mcteague@shawmedia.ca
416.966.7724

Laura Hughes 
Sr. Publicity Manager, 
Lifestyle & Factual Channels, Shaw Media 
laura.hughes@shawmedia.ca
416.967.8169