IIROC encourages investors to use AdvisorReport Resource Tool

March is Fraud Prevention Month

TORONTO, March 11, 2014 /CNW/ - The Investment Industry Regulatory Organization of Canada (IIROC) is distributing important information about two online investor resources to consumers as part of Fraud Prevention Month.

Starting March 17, visitors to public libraries across the country will see ads promoting IIROC's AdvisorReport and Glossary of Financial Certifications featured on due date receipts. Last year, IIROC distributed over 250,000 bookmarks throughout libraries across the country to raise awareness about its AdvisorReport service which resulted in a significant increase in the number of searches conducted.

"We encourage investors to check out IIROC's online resources which will help them learn more about the backgrounds of advisors we regulate," said Lucy Becker, IIROC Vice President, Public Affairs.

IIROC's popular AdvisorReport is a searchable database that enables investors to check the background, qualifications and disciplinary history when selecting or working with an advisor at an IIROC-regulated firm. IIROC's Glossary of Financial Certifications is an easy-to-use service that allows investors to access information on more than 40 commonly used certifications in Canada in one central location.

IIROC's online investor resource centre features a full suite of investor education tools and resources including tutorials, webcasts and brochures.

Last month, IIROC released its latest Investor Bulletin on Borrowing to Invest. The Bulletin addresses factors investors should look at before using borrowed money to invest and lists questions to ask an advisor so investors can understand what's involved in borrowing to invest.

IIROC is the national self-regulatory organization which oversees all investment dealers and trading activity on debt and equity marketplaces in Canada.  Created in 2008 through the consolidation of the Investment Dealers Association of Canada and Market Regulation Services Inc., IIROC sets high quality regulatory and investment industry standards, protects investors and strengthens market integrity while maintaining efficient and competitive capital markets.

IIROC carries out its regulatory responsibilities by creating and enforcing rules regarding the proficiency, business and financial conduct of dealer firms and their registered employees and through the creation and enforcement of market integrity rules regarding trading activity on Canadian marketplaces.

SOURCE Investment Industry Regulatory Organization of Canada (IIROC) - General News

For further information: June Yee, Manager, Corporate Communications, 416-943-6921, jyee@iiroc.ca; Karen Archer, Senior Media and Public Affairs Specialist, 416-865-3046, karcher@iiroc.ca