Digital Convergence of Francophone Media - Groupe Média TFO and Unique FM Sign their First Partnership Agreement
TORONTO, March 7, 2014 /CNW/ - Groupe Média TFO's TFO 24.7 franchise and 94.5 Unique FM just announced their new partnership. Unique FM, the voice of Franco-Ontarians in the nation's capital, will now be available on the web platform of TFO 24.7, the web magazine that offers a fresh francophone look at social and cultural news from French communities.
"We are thrilled with this association between TFO 24.7 and Unique FM, which is very indicative of the media's new multiplatform reality. With TFO 24.7, Groupe Média TFO has given itself the means of offering a francophone news outlet showing the multiple facets of our francophonie. With Unique FM adding its content to ours, we are optimizing our web and radio expertises to offer a much wider range of contents, banking on multiplicity, accessibility, and diversity, all in one place," explains Laurent Guérin, Executive Director of Web-Television Content.
Groupe Média TFO's TFO 24.7 is the francophonie's digital portal in Ontario and Canada. A Francophone news distribution platform for all mobile devices, TFO 24.7 offers all Francophones, from Canada and beyond, a fresh look at social and cultural news in our communities. Join the conversation and find our reports, blogs, and interviews on our website and social media accounts.
"This partnership is a wonderful way of giving our audiences a better experience and to give TFO 24.7's viewers a chance to discover Unique FM. It's an important partnership aimed at expanding the audience for Unique FM's programming," adds Véronique Soucy, General Director of the Unique FM radio station.
Unique FM's listeners and TFO 24.7's users can already benefit from this three-for-one offer: French news on the web, social media, and the radio.
About Groupe Média TFO
Groupe Média TFO is a public educational organization that distributes award-winning French-language educational and cultural media content, as well as associated complementary contents tailored to the needs and aspirations of their target audiences. In this spirit, TFO contributes to the civic and cultural enhancement of the Francophone community of Ontario, and makes its contents available on a wide range of multimedia platforms. Based in Toronto, TFO is the largest producer and broadcaster of French-language educational products in Canada.
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Corporate Communications Specialist
Groupe Média TFO