Slice(TM) wins big with Big Brother Canada on air and online
Highest rated premiere in Slice™'s history
1.5 million page views in under 24 hours
For more information visit the media site at: www.ShawMedia.ca/Media
TORONTO, March 6, 2014 /CNW/ - Though it's a Season of Secrets, it's no secret Canadians love Big Brother Canada on Slice. Big Brother Canada marked its return to Slice last night as the #1 entertainment specialty program across multiple key demos*. The hotly anticipated season two opener was the highest rated premiere in Slice's history, breaking the show's own record from last year.
Big Brother Canada on Slice won the night as the #1 entertainment specialty program in the coveted A25-54 and A18-34 demos*. Meanwhile, the show's viewers capitalized on their many second screen opportunities: #BBCAN2 trended nationwide throughout the night and in to the morning; more than 24,000 fans joined the new online community; and BigBrotherCanada.ca hit 1.5 million page views** in under 24 hours.
Big Brother Canada airs three nights a week on Wednesdays, Thursdays, and Sundays at 9pm ET/PT on Slice. The Big Brother Canada Side Show airs Thursdays at 10pm ET/PT. Big Brother Canada After Dark airs seven days a week from 2am - 5am ET/11pm - 2am PT.
*Source: BBM Canada PPM overnight data
**Source: Adobe Omniture Site Catalyst
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Shaw is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.3 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 19 specialty networks including HGTV Canada, Food Network Canada, HISTORY® and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw, please visit www.shaw.ca.
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