Pepsi Next® Invites Canada to Taste the Unbelievable

Video: Pepsi Next® invites Canada to taste the unbelievable

New to Canada, Pepsi Next launched in Vancouver this past weekend with sampling teams showing up in expected places around the city giving hockey fans a chance to score tickets to the 2014 NHL Tim Hortons Heritage Classic just by sitting in the Pepsi Next "naturally sweet seats". (CNW Group/PepsiCo Canada)

Pepsi Next® invites Canada to taste the unbelievable (CNW Group/PepsiCo Canada)

Pepsi Next, A Naturally Sweetened Cola With 30 Percent Less Sugar, Invites Canadians To Taste It To Believe It!

MISSISSAUGA, ON, March 5, 2014 /CNW/ - Pepsi Next® - a new, naturally sweetened cola with 30% less sugar than the leading regular cola -- arrives on Canadian store shelves beginning this week, with an invitation from the Pepsi brand to 'Taste It To Believe It'.

Debuting in Canada at the 2014 Tim Hortons NHL Heritage Classic™ (of which Pepsi was the official soft drink), Pepsi Next cola was tasted by tens of thousands of eager consumers who tried the new cola beverage for the first time.

"This is the first cola in Canada that is naturally sweetened, has 30% less sugar and calories with great cola taste" said Ryan Collis, Director of Marketing for PepsiCo Beverages Canada. "Response to the taste of the product and the fun interactions we had with consumers during our launch weekend were overwhelmingly positive."

Pepsi Next cola is sweetened with sugar and stevia extract -- a natural sweetener that comes from the leaves of the stevia plant - and contains 100 calories per 355mL can; 30% less calories than the leading regular cola.

Vancouver Tastes It and Believes It

The Pepsi Next brand made a splash in Vancouver over the weekend as experiential sampling teams showed up in unexpected places surprising Canadians with a chance to score 2014 Tim Hortons NHL Heritage Classic™ tickets and inviting them to be among the first in Canada to taste this new cola. Pepsi Next "Naturally Sweet Seats", special chairs made from hockey sticks and signed by Canucks players, were toured through the streets of Vancouver and given away as part of the fun.

"The Pepsi brand DNA is about living in the moment, with the excitement of now, and we wanted to launch Pepsi Next in a way that celebrates that spirit," said Collis.

Pepsi Next cola will be available in 591mL bottles and 12-packs of 355mL cans everywhere Pepsi products are sold.

For more information on Pepsi Next®, visit pepsinext.ca

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses - Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit www.pepsico.com.

About PepsiCo Beverages Canada
PepsiCo Beverages Canada (PBC), a business unit of PepsiCo Canada ULC, manufactures, distributes, markets and sells a broad range of beverages.  Employing approximately 5,000 associates across the country, PepsiCo Beverages Canada's beverage portfolio of brands includes Pepsi, Diet Pepsi, 7UP, Aquafina, Lipton, Tropicana and Gatorade. For more information, please visit www.pepsico.ca. Follow PepsiCo Beverages Canada:

NHL and the NHL Shield are registered trademarks and NHL Heritage Classic name and logo are trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © NHL 2014. All Rights Reserved.

SOURCE PepsiCo Canada

Video with caption: "Video: Pepsi Next® invites Canada to taste the unbelievable". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140305_C9300_VIDEO_EN_37561.mp4&posterurl=http://photos.newswire.ca/images/20140305_C9300_PHOTO_EN_37561.jpg&clientName=PepsiCo%20Canada&caption=Video%3A%20Pepsi%20Next%26%23174%3B%20invites%20Canada%20to%20taste%20the%20unbelievable&title=PEPSICO%20CANADA%20%2D%20Pepsi%20Next%26%23174%3B%20Invites%20Canada%20to%20Taste%20the%20Unbelievable&headline=Pepsi%20Next%26%23174%3B%20Invites%20Canada%20to%20Taste%20the%20Unbelievable

Image with caption: "New to Canada, Pepsi Next launched in Vancouver this past weekend with sampling teams showing up in expected places around the city giving hockey fans a chance to score tickets to the 2014 NHL Tim Hortons Heritage Classic just by sitting in the Pepsi Next "naturally sweet seats". (CNW Group/PepsiCo Canada)". Image available at: http://photos.newswire.ca/images/download/20140305_C9300_PHOTO_EN_37553.jpg

Image with caption: "Pepsi Next® invites Canada to taste the unbelievable (CNW Group/PepsiCo Canada)". Image available at: http://photos.newswire.ca/images/download/20140305_C9300_PHOTO_EN_37548.jpg


For further information:

For more information, high resolution images or spokesperson interviews, please contact:

Michelle Saba
905-949-8255 Ext 242
416-540-1786 Cell
michelle.saba@praxispr.ca

or

Natalie Preddie
905-949-8255 Ext 229
647-222-7972 Cell
natalie@praxispr.ca