Media Advisory - TaylorMade Golf Canada Transforms Royal Bank Plaza into a Driving Range for the "Speed Pocket World Challenge"

Giving golfers in four cities around the world a chance to experience the power of the Speed Pocket and compete in a global exhibition

GolfTown.com to host national SpeedBlade 6-iron contest distributing 2,500 free Speed Pocket infused irons across Canada

TORONTO, March 5, 2014 /CNW/ -

WHAT:      Royal Bank Plaza will be converted into a visually stimulating driving range as part of TaylorMade Golf's "Speed Pocket World Challenge."  Open to the public, golfers will be testing the new SpeedBlade irons and posting their scores.
       
      A global scoreboard will track each individual's distance as they compete against golfers on similar ranges in the heart of London, New York City and San Francisco.  There will be local winners in each market and one international "Speed Pocket World Champion."
       
      Those who attend the event will swing a conventional 6-iron against the new TaylorMade SpeedBlade 6-iron featuring the innovative Speed Pocket technology. Distance gains with the Speed Pocket will be measured by FlightScope and posted on the Global Leaderboard.
       
      In Toronto on March 11th, free SpeedBlade 6-irons will be distributed to the first 500 participants.
      In addition, every Canadian will have the opportunity to enter and win one of 2,500 SpeedBlade 6-irons by visiting www.golftown.com from March 6th to 17th.
       
      We welcome the opportunity for you to experience SpeedBlade irons, have your distance tracked by FlightScope and spend some time with TaylorMade Golf Canada and Golf Town.
       
WHEN:       March 11, 2014, 8 a.m. - 7 p.m.
      Media Challenge starts at 10:30 a.m.
       
WHERE:       Royal Bank Plaza
      200 Bay Street, Toronto, Ontario
       
WHO:     TaylorMade Golf Canada and Golf Town
       
RSVP:     Influence Marketing, Gillian Deacon
      gdeacon@influencemarketing.ca
      905.282.0770 ext. 294
       
VISUALS:      Striking driving range in Downtown Toronto
      Consumer reactions to the SpeedBlade irons from TaylorMade
      Global Leaderboard as golfers compete in the "Speed Pocket World Challenge"
       

SOURCE TaylorMade Golf Canada

For further information:

Contact: Nick Obritsch
905.266.4524; nick.obritsch@tmag.com