Ackroo strengthens with the addition of industry expertise to its Board of Directors

Provides excellent, immediate input to future strategic direction

OTTAWA, March 4, 2014 /CNW/ - Ackroo Inc. (TSXV: AKR), a loyalty and rewards technology and services provider, announced today that it has appointed Mr. Jay Malowney to its Board of Directors.

Mr. Malowney is the Senior Vice President of Partner Relationships at Points, one of the premier loyalty program companies in the world, and has extensive experience in the loyalty marketing industry coupled with the venture capital space. Prior to his role at Points, he was Vice President at LoyaltyOne with responsibility for their partnerships with international loyalty marketing programs. LoyaltyOne is a leading global loyalty marketing provider that is best known as the owner and operator of the Air Miles Reward Program in Canada.

"I'm very pleased with the appointment of our new board member." said Jeff Durno, chairman of the board at Ackroo. "The wealth of industry knowledge and expertise Jay brings will help us execute on the next phase of our evolution and continue on our growth path."

In addition to the appointment announced, Mr. Praveen Varshney has resigned as a director of the company and will continue to work with Ackroo in an advisory role. The company would like to thank Praveen for his contributions and we look forward to working with Praveen in his advisory role.

Also, Ms. Jennifer Nelson has resigned her position of Vice-President Marketing to pursue other business interests. The company would like to thank Jennifer for her contributions and wish her the best of success in her new endeavors.

About Ackroo

Ackroo provides gift card and loyalty solutions into the $145 billion North American gift card and loyalty market. Their solutions enable businesses, merchants and business networks to increase profitability and build long-term customer relationships through customized gift card and loyalty programs. Ackroo's web-based solutions provide the power of a massively scalable software platform in a lightweight online tool that works with existing point-of-sale equipment, making it easy and affordable for businesses to launch loyalty programs that deliver immediate return on investment. Ackroo is headquartered in Ottawa, Canada. For more information, visit: www.ackroo.com.

The TSX Venture Exchange has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE Ackroo Inc.

For further information:

John Chapman
Chief Financial Officer | Ackroo
Tel: 613-599-2396 x714
Email: jchapman@ackroo.com

Andrew Mugridge
President | Network IR
Tel: 604-559-5573
Email: andrew@networkir.com