Honda Canada Sales Momentum Continues with Second Month of Year-over-Year Growth

Honda Civic maintains early lead in compact segment

MARKHAM, ON, March 3, 2014 /CNW/ - Combined February sales of 8,796 units by the Honda and Acura divisions of Honda Canada Inc. represented a 12% increase over last year's sales. The Honda Automobile Division reported February sales of 7,825 units, up 14% over last year. The Acura Division reported February sales of 971 units, virtually flat versus last year.

"As winter showed no signs of mercy, Canadians continued to support Honda's wide selection of reliable trucks, including CR-V, Odyssey, Pilot and AJAC award-winning MDX," said Dave Gardner, vice president of sales and marketing, Honda Canada Inc. "Additionally, after two months of sales, the refreshed 2014 Honda Civic has struck a chord with Canadians and maintains its early lead in the competitive compact segment year to date."

February Highlights:

  • Honda Civic was up 11% over the same period last year with 3,071 units sold, holding its position as the number one selling passenger car in Canada on a YTD basis (versus 2,777 units sold in the same period last year)
  • Honda CR-V sales were up 39% over the same period last year (versus 1,594 units sold in 2013)
  • Honda Pilot had its best February with 414 sales (a 29% jump over the same period last year)
  • Honda Odyssey sales were up 17% over last year with 654 units sold
  • Acura business was led by 349 delivered units of the RDX
  • Sales of the MDX, AJAC's 'Best New SUV over $60,000', were up 86% over last year (versus 165 units sold in 2013)

                         
HONDA CANADA INC.   HONDA CANADA INC.        
Feb-14   Feb-14        
RETAIL SALES - MTD   RETAIL SALES - YTD        
                         
MODEL 2014 2013 % Change   Model 2014 2013 % Change        
                         
FIT 391 390 0.3%   FIT 668 726 -8.0%        
CIVIC 3,071 2,777 10.6%   CIVIC 6,386 5,280 20.9%        
INSIGHT 0 8 -100.0%   INSIGHT 0 25 -100.0%        
CR-Z 6 3 100.0%   CR-Z 8 7 14.3%        
ACCORD 925 976 -5.2%   ACCORD 1,653 1,864 -11.3%        
S2000 0   -   S2000 0   -        
ELEMENT 0 0 -   ELEMENT 0 0 -        
CROSSTOUR 42 112 -62.5%   CROSSTOUR 90 197 -54.3%        
CR-V 2,213 1,594 38.8%   CR-V 3,650 3,008 21.3%        
ODYSSEY 654 559 17.0%   ODYSSEY 1,224 1,128 8.5%        
PILOT 414 322 28.6%   PILOT 721 594 21.4%        
RIDGELINE 109 132 -17.4%   RIDGELINE 245 255 -3.9%        
HONDA division 7,825 6,873 13.9%   HONDA division 14,645 13,084 11.9%        
                         
CSX 0 0 0.0%   CSX 0 0 0.0%        
ILX 119 179 -33.5%   ILX 226 369 -38.8%        
TSX 50 89 -43.8%   TSX 86 167 -48.5%        
TL 96 125 -23.2%   TL 175 236 -25.8%        
RL/RLX 51 5 920.0%   RL/RLX 63 5 1160.0%        
NSX 0 0 -   NSX 0 0 -        
RDX 349 382 -8.6%   RDX 671 752 -10.8%        
MDX 306 165 85.5%   MDX 661 422 56.6%        
ZDX 0 5 -100.0%   ZDX 1 8 -87.5%        
ACURA division 971 950 2.2%   ACURA division 1,883 1,959 -3.9%        
                         
Honda Canada Inc. 8,796 7,823 12.4%   Honda Canada Inc. 16,528 15,043 9.9%        
                         

 

 

SOURCE Honda Canada Inc.

For further information:

Maki Inoue (905) 888-4416