Sign a "Pre-Cup" before you roll up: Stakes are higher in 50th anniversary edition of Tim Hortons RRRoll Up the Rim to Win

RRRoll Up the Rim to Win is back and Canada's favourite coffee contest is better than ever with more than $57 million in prizes and a new Bonus Roll to celebrate Tim Hortons 50th anniversary. (CNW Group/Tim Hortons)

Canada's favourite coffee contest ushers in a special edition for Tim Hortons 50th anniversary, including $57 million in prizes and a new Bonus Roll for 10 extra Toyota Corolla Sport prizes

OAKVILLE, ON, Feb. 17, 2014 /CNW/ - During RRRoll Up the Rim to Win, Canada's favourite cup of coffee is more than a beloved hot beverage, it's a chance to win one of more than 47 million prizes. And now with a new Bonus Roll for Tim Hortons 50th anniversary, it's as good a time as any for friends who treat each other to coffee to have some fun by serving up a Tim Hortons "Pre-Cup" before rolling for amazing prizes.

During RRRoll Up the Rim to Win, guests at Tim Hortons have the opportunity to instantly win prizes with the purchase of any hot beverage. RRRoll Up the Rim to Win prizes for 2014 include 40 grand prizes of the 2014 Toyota Corolla Sport, 100 $5,000 Visa prepaid cards, 25,000 $100 Tim Cards, and millions in coffee and food prizes. With the RRRoll Up the Rim Bonus Roll, guests also have the chance to win 10 additional prizes of the 2014 Toyota Corolla Sport.

"Our guests are generous with each other and every day thousands of Canadians treat their friends to a hot beverage from Tim Hortons," says Glenn Hollis, Vice President Brand Strategy, Marketing and Guest Experience, Tim Hortons.

"But with more than $57 million in prizes available what happens if that coffee becomes a Toyota Corolla Sport? Last year, our Coffee Conscience poll showed that 65% of Canadians would keep the car if treated to a winning cup of Tims, so to help ease any awkward conversations between friends, this Roll Up season we've created a fun and friendly Pre-Cup. It's all in good humour, but it just may help to solve a moral dilemma all the same."

Guests can create a Pre-Cup for their friends, family or colleagues on www.rolluptherimtowin.com which can be printed, downloaded and emailed, or shared through Facebook. Friends who serve and accept a Pre-Cup using Facebook will be added to the Pre-Cup Gallery, where guests can view each other's Pre-Cups.

"The Pre-Cup was created by coffee lovers, for coffee lovers, to add a fun twist when they're treating someone to coffee during RRRoll up the Rim to Win," says Hollis. "RRRoll Up the Rim to Win is an annual celebration with our loyal guests, and this year, we've introduced a creative way to keep our guests smiling."

Want to avoid a Pre-Cup altogether?  RRRoll Up Roulette is also back. Visit www.rolluptherimtowin.com now until March 16, 2014, to spin the wheel for a chance to win amazing prizes, including two grand prizes of the 2014 Toyota Corolla, 28 prizes of "Free Coffee for a Year", 28 Napoleon Gourmet Grills and 560 $25 Tim Cards. Guests can enter every day to earn badges and points to be eligible for the VIP Extra Day of Play on March 19, 2014 and a chance to win an additional VIP prize of a Toyota Corolla.

RRRoll Up the Rim to Win runs at Tim Hortons restaurants across Canada and the United States from February 17 until April 25, 2014, or until cup supplies last. Prizes may be claimed until May 18, 2014. Visit www.rolluptherimtowin.com or a Tim Hortons location near you for contest rules and regulations, prizing information and more.

Tim Hortons Inc. Overview
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of September 29, 2013, Tim Hortons had 4,350 systemwide restaurants, including 3,500 in Canada, 817 in the United States and 33 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.

SOURCE Tim Hortons

Image with caption: "RRRoll Up the Rim to Win is back and Canada's favourite coffee contest is better than ever with more than $57 million in prizes and a new Bonus Roll to celebrate Tim Hortons 50th anniversary. (CNW Group/Tim Hortons)". Image available at: http://photos.newswire.ca/images/download/20140217_C4211_PHOTO_EN_36790.jpg

For further information:

or to arrange an interview, please contact:

Michelle Robichaud
Robichaud_Michelle@timhortons.com
905.339.5047