Government commits to modernize the Beer Standard

OTTAWA, Feb. 11, 2014 /CNW/ - Beer Canada and its members applaud the Federal Government's commitment in Budget 2014 to reduce red tape for brewers by modernizing the Beer Standard.

"Beer is part of our culture and heritage and though brewing is a very traditional industry, we must have the tools to innovate and compete in a fast-changing and vibrant category," explained Luke Harford, President of Beer Canada. The Beer Standard needs to be modernized to keep pace with innovations. Mr. Harford highlighted that," in 1990 there were 400 brands of beer in Canada and today there are over 2000" to describe the pace of change and the vibrancy within the beer category.

Beer is a food and regulated under the Food and Drug Regulations. The Beer Standard requires beer to be a fermented beverage and sets out the ingredients brewers are permitted to use such as malt barley, wheat, hops and water. The need for a modernized Beer Standard has become apparent as innovation within the beer category continues to be a primary means of achieving market growth.

"Last fall, the Government asked industry for ideas on regulatory changes that could be made that would benefit business but not cost the government any money," explained Mr. Harford. "The Government clearly saw the importance of this initiative for the beer category and we are very pleased with the Government's commitment to take action in this Budget."

A modern Beer Standard will benefit consumers, government and industry by providing a clear and concise understanding of what constitutes and defines beer. It will also provide a basis for opportunities to innovate within the beer category, by way of improved regulatory clarity and efficiencies.

Beer Canada is the national voice for beer. A November 2013 Conference Board of Canada study found that beer supports one out of every 100 jobs in Canada, generates $5.8 billion in government revenues, and contributes more than $14 billion to the domestic economy.

SOURCE Beer Canada

For further information:

Media inquiries:

Luke Harford
President
Beer Canada
613-232-9601 ext. 223

www.beercanada.com