Netflix and Scholastic Send Kids and Families A BIG Red Valentine....Clifford The Big Red Dog®!
Iconic Children's Television Series Launches on Netflix Worldwide
BEVERLY HILLS, Calif., Feb. 6, 2014 /CNW/ - Today Netflix, Inc. (NASDAQ: NFLX) and Scholastic Media, a division of Scholastic Inc. (NASDAQ: SCHL), the global children's publishing, education and media company, announced Netflix as the exclusive streaming home of Clifford the Big Red Dog®. All Netflix members will be able to enjoy the series beginning on Valentine's Day, February 14 – which is also the beloved canine's birthday. Members in Brazil will be able to stream the popular series beginning in May.
The Emmy® award winning, top rated television series stars the world's most iconic dog: Clifford. His giant heart makes him a favorite of children and families around the globe. Based on the best-selling book series by Norman Bridwell, first published by Scholastic in 1963, the franchise has expanded to include 127 million books in print and remains a literary classic embraced by parents, teachers and kids.
"We are delighted to expand our relationship with Scholastic with the addition of Clifford, one of its most popular and timeless series," said Ted Sarandos, Netflix chief content officer. "Globally recognized as the lovable role model that he is, Clifford is a great addition to our catalog of family-friendly TV shows."
"For more than 50 years, through books and television, Clifford has become the world's most beloved and iconic dog," said Deborah Forte, president of Scholastic Media and executive vice president of Scholastic Inc. 'We're thrilled that with Netflix, children and families can watch Clifford anytime and anywhere."
On February 14, in celebration of his arrival on Netflix, Clifford will close the NASDAQ MarketSite in New York City.
Netflix is the world's leading Internet television network with over 44 million members in more than 40 countries enjoying more than one billion hours of TV shows and movies per month, including original series. For one low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology and related services and children's media. Scholastic creates quality books and ebooks, print and technology-based learning materials and programs, magazines, multi-media and other products that help children learn both at school and at home. The Company distributes its products and services worldwide through a variety of channels, including school-based book clubs and book fairs, retail stores, schools, libraries, on-air, and online at www.scholastic.com and mediaroom.scholastic.com.
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