Media Advisory - 33 teams to compete in the 2014 Vanier College BDC Case Challenge

Montreal hosts biggest collegiate marketing case competition in Canada

MONTREAL, Feb. 5, 2014 /CNW Telbec/ - The 9th annual Vanier College BDC Case Challenge, the largest collegiate level marketing case competition in Canada, will bring together 33 teams from schools across the country to match wits and to test their marketing skills.

During the case competition, each team must analyze a business problem and create a winning marketing strategy in three hours.  Six teams will move on to the finals and three will be awarded top honours.

BDC is the principal sponsor of the Case Challenge.

When:   February 7-9, 2014
Round One: Saturday, February 8th, 2014 between 10:00 a.m. - 5:00 p.m.
Finals: Sunday, February 9th, 2014 at 10:30 a.m.
     
What:   Two-day case competitions
     
Where:   Courtyard Montreal Airport (Marriott Hotel)
7000 Place Robert-Joncas
Montreal, Quebec
H4M 2Z5

About the Vanier College BDC Case Challenge
Now in its 9th year, the Case Challenge gives business students the opportunity to develop skills and gain experience in presenting solutions to some of today's marketing challenges.
http://www.vaniercollege.qc.ca/business-administration/official-case-challenge

About BDC
Canada's business development bank, BDC puts entrepreneurs first. With almost 2,000 employees and more than 100 business centres across the country, BDC offers financing, subordinate financing, venture capital, securitization and consulting services to more than 28,000 small and medium-sized companies. Their success is vital to Canada's economic prosperity. www.bdc.ca

 

SOURCE Business Development Bank of Canada

For further information:

Marguerite Corriveau,
Vanier College Communications
(514) 744-7500 ext. 7596
marguerite.corriveau@vaniercollege.qc.ca

Maria Constantinescu
Senior Advisor, Public Relations-BDC
maria.constantinescu@bdc.ca
(514) 496-7146