Doritos Announces Winner Of $1 Million Grand Prize In Global Advertising Contest
Consumers Around the World Vote Creator of "Time Machine" Best "Crash the Super Bowl" Ad
PLANO, Texas, Feb. 3, 2014 /CNW/ - PepsiCo's Doritos brand today awarded $1 million (U.S.) to one talented winner from Scottsdale, Ariz., for creating the best homemade Doritos ad in the brand's global "Crash the Super Bowl" contest. Ryan Andersen, creator of "Time Machine," received the most fan votes on www.doritos.com to edge out Amber Gill from Ladera Ranch, Calif., whose ad "Cowboy Kid" received the second-highest total fan votes and was chosen as the runner-up by the Doritos brand. Both saw their ads air in front of a global audience during Sunday's Super Bowl XLVIII broadcast, one of the most-watched television events in the world. Both creators won the opportunity to work with Marvel Studios on the set of "Marvel's The Avengers: Age of Ultron," the highly anticipated sequel to the 2012 blockbuster movie "Marvel's The Avengers," which became the third-highest-grossing movie of all time. Runner up Gill was awarded $50,000 (U.S). To see the winning ads, visit www.doritos.com.
"'Time Machine' represents what the 'Crash the Super Bowl' contest is in its truest form — original, bold and creative," said Ram Krishnan, vice president of marketing, PepsiCo's Frito-Lay division. "Out of more than 5,400 ads from around the world, this consumer-created ad came out on top. And now Ryan Andersen is on top of the world."
This is the latest installment of the Doritos "Crash the Super Bowl" contest, which has been held for the past seven years in the U.S. Since it began in 2007, the annual contest has invited U.S. consumers to create and submit 30-second homemade ads celebrating their love of Doritos tortilla chips. This year, Doritos opened up the contest to fans from around the world where Doritos tortilla chips are sold, attracting more than 5,400 submissions from 30 countries.
Grand prize winner Andersen, a freelance wedding photographer from Scottsdale, Ariz., teamed up with his 6-year-old-son to create "Time Machine." The $300 (US) commercial is about the cleverest con one could think of to get a bag of Doritos tortilla chips — a time machine that conveniently only runs on Doritos tortilla chips.
The two winning ads that aired were among five finalist ads selected by a qualified panel of judges, including executives from the Doritos brand, advertising professionals and the legendary Stan Lee of Pow! Entertainment — Chairman Emeritus of Marvel Studios and co-creator of such Super Heroes as Iron Man, Spider-Man and others. "Time Machine" was selected to air by worldwide consumers who voted it the best finalist ad; "Cowboy Kid" was selected to air by the Doritos brand.
Each of the five "Crash the Super Bowl" finalists won an invitation to East Rutherford, N.J., to attend Super Bowl XLVIII and watched the game from a private luxury suite, where they tuned in to learn which finalist ads aired. The three finalists whose commercials did not air during the broadcast each won $25,000 (U.S.).
As one of the leading snack brands in the world, Doritos has a presence in 46 countries and six continents. With flavors ranging from Nacho Cheese and Cool Ranch to Sweet Chili Pepper and Tangy Cheese, the worldwide Doritos portfolio currently offers more than 70 unique varieties.
PepsiCo's relationship with the NFL is among the company's longest-running and most-successful sports sponsorships. PepsiCo will leverage its relationship with the NFL to connect with consumers throughout the season with activations spanning many of the company's largest food and beverage brands, including Pepsi, Tostitos, Quaker, Doritos and Gatorade.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com.
Doritos is one of the leading brands from PepsiCo's (NYSE: PEP) global snack portfolio. To learn more about the Doritos brand, visit its website at www.doritos.com.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
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SOURCE Frito-Lay North AmericaFor further information:
Chris Kuechenmeister, Frito-Lay, 00 (1) 972 334 2044 office, Chris.Kuechenmeister@pepsico.com