PartyLite Announces Collaboration with Jonathan Adler on an Exclusive Line of Candles, Fragrances and Home Decor
PartyLite to feature Jonathan Adler's bold, graphic style in its Fall 2014 collection
PLYMOUTH, Mass., Jan. 27, 2014 /CNW/ - PartyLite has collaborated with renowned potter, designer and author Jonathan Adler for a line of candles, fragrances and home decor to be available exclusively through PartyLite direct sellers – called consultants – in Europe, North America and Australia.
"We are delighted to team up with Jonathan Adler to create this exclusive collection of candles, fragrances and decor for PartyLite," says Rob Goergen, PartyLite Worldwide President. "The new Jonathan Adler for PartyLite® Collection has a fresh, contemporary edge that we know our global audience will love. It's an exciting opportunity to introduce Jonathan's special brand of sophistication to style lovers worldwide – the PartyLite way."
The Jonathan Adler for PartyLite Collection will debut online and in the company's Fall/Holiday 2014 catalog in early August. Adler says his collection for PartyLite reflects a New York City state of mind. But he adds: "My collection for PartyLite captures the spirit of the city and will make your home vibrant and glamorous, no matter where you live."
The new collaboration gives PartyLite consultants an exciting and unique opportunity to introduce Jonathan Adler's signature style to hosts and guests at home parties and online. The initial offering includes two modern, sophisticated candle fragrances, Big Apple by Day and Big Apple by Night, in a variety of candle forms, along with decor designed to bring style, craft and joy to people's lives.
"We love Jonathan Adler's style," says Goergen. "All of his designs reflect his famous sense of irreverent luxury, which fits perfectly with the kind of on-trend fragrances, candles and candle holders that our new and longtime guests have come to expect from and love about PartyLite."
Additional Jonathan Adler for PartyLite products will be introduced throughout 2015.
PartyLite is the world's #1 party plan company selling candles, candle holders, flameless fragrance and wax warmers, as well as holiday and home decor in 21 countries through nearly 45,000 independent PartyLite business entrepreneurs. PartyLite ranks #31 in the Direct Selling News "Global 100 top revenue-generating direct selling companies." Based in Plymouth, Mass., PartyLite is a member of the Direct Selling Association and the Better Business Bureau. In 2014, PartyLite celebrates 41 years as the global leader in its category and 24 years as a member of the distinguished Blyth family of companies (NYSE: BTH). For more information, please visit www.partylite.com.
About Jonathan Adler
Jonathan Adler is dedicated to bringing style, craft, and joy to your life. There are more than 25 Jonathan Adler stores worldwide, a thriving e-commerce site, and a wholesale business boasting over 1,000 locations globally. His roots as an artist and sculptor continue to influence his brand of home accessories, which includes decorative objects, tabletop collections, bedding, bath accessories, candles, furniture, rugs, pillows, lighting and more. Adler is the author of the Happy Chic book series. He lives in New York City with his partner, Barneys Creative Ambassador at Large Simon Doonan, and their Norwich Terrier Liberace. To learn more, please visit www.jonathanadler.com.
SOURCE PartyLiteFor further information:
Joyce Elven, Director of Communication, PartyLite North America, JElven@partylite.com, 508-830-3100