New public service announcement warns of winter water dangers
OPG and OPP promote year-round safety at dams and hydroelectric generating stations
TORONTO, Jan. 21, 2014 /CNW/ - Ontario Power Generation (OPG) continues its water safety campaign with a television public service announcement illustrating the dangers of snowmobiling near dams and hydroelectric stations.
In the 30-second spot, snowmobilers start out across ice-covered water, past caution signs warning them of approaching danger. Suddenly, the ice cracks, a hole opens and then it's too late. Viewers are left with a simple but powerful message: "Ignore the warning signs and this could be for real." The television PSA is part of a broader education campaign, in partnership with the Ontario Provincial Police, which also includes print and online outreach.
OPG operates 65 hydroelectric stations and 240 dams in Ontario. Ice near dams and hydroelectric stations can be thin and dangerous. Signs, barriers and fences are there to protect the public. "Safety is OPG's number one priority," said Jacquie Hoornweg, Vice President of Corporate Relations and Communications. "We have to be vigilant and continue looking for new ways to keep our water safety message fresh and out in front of the public."
The TV PSA will air over the winter across Ontario on network and specialty channels.
Visit stayclearstaysafe.ca to view the new commercial and unique online resources that will help you and your family stay safe this winter.
SOURCE Ontario Power Generation Inc.For further information:
Ontario Power Generation
416-592-4008 or 1-877-592-4008
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