Hallmark Introduces Exclusive New Sarah Jessica Parker Collection

Timeless greeting card, stationery and gift wrap collection created by one of the world's most fashionable, iconic women

TORONTO, Jan. 17, 2014 /CNW/ - Hallmark Cards, Inc. introduces the Sarah Jessica Parker Collection, a new offering of greeting cards, stationery and gift wrap, sold exclusively at Hallmark Gold Crown® stores across Canada, to help Canadians celebrate life's joyous moments and find beauty, meaning and happiness in the little moments in between.

"When you think of Hallmark, you think of kindness and caring. Those are values that are important to me, that reflect the wife, friend and mother I want to be and what I want to help foster in others," said Sarah Jessica Parker. "I'm excited to be involved in a project that will give people something tangible and fun, warm and sincere, to hold on to and remember the people and relationships that really matter."

Parker collaborated with the creative team at Hallmark to develop design themes that reflected her personality, often pairing vintage artwork from the Hallmark archives with more modern touches and embellishments, such as gemstones, ribbon and tulle. Parker also helped set the editorial 'voice' of the cards — opting for simple, authentic and heartfelt messages.

"Ms. Parker is not just another celebrity.  Like many Hallmark shoppers, she is a very busy wife and mother who cherishes and celebrates the important relationships in her life," said Jack Moore, president, Hallmark Gold Crown . "Through this partnership, we are able to combine Hallmark's expertise in meaningful connections with Sarah Jessica Parker's unique, bold and modern aesthetic to create a truly gorgeous, timeless collection for today's woman, and we are excited to offer it to our customers, exclusively at Hallmark Gold Crown® stores."

The Sarah Jessica Parker Collection includes more than 70 cards for birthday, friendship, love, thank you, congratulations, wedding and baby.  Ranging from $4.99 - $7.99, the cards feature rich paper stocks with unique combinations of patterns, illustrations, photography and calligraphy - much of which Hallmark artists created specifically for these cards.  The line also includes note cards, gift bags and boxes, and stationery in two coordinated collections.

The collection is available exclusively at Hallmark Gold Crown® stores this month. In addition, seasonal collections will be available for Valentine's Day, Mother's Day, and Graduation in 2014. Visit www.hallmark.ca for more information and store locations.

About Hallmark Canada
Hallmark Cards, Inc. is the world's largest manufacturer of greeting cards and other personal expression products. Hallmark was founded by Joyce C. Hall in 1910 and currently employs more than 740 artists, designers, stylists, photographers, writers and editors, who develop nearly 20,000 products each year. Hallmark Canada is the industry leader whose products are sold through its Hallmark Gold Crown stores as well as select grocery stores, drug stores, mass-merchandisers and discount stores.  For more information, visit www.hallmark.ca.

SOURCE Hallmark Canada

For further information:

Kate Burkholder
Veritas Communications
(416) 955-4592
burkholder@veritasinc.com 

Libby Stunt
Veritas Communications
(416) 955-4586
stunt@veritasinc.com