#FriendsFight: ALDO launches new campaign for ALDO FIGHTS AIDS (AFA)

ALDO Fights Aids Campaign - #FriendsFight (CNW Group/ALDO Group)

#FriendsFight - Friendship Bracelets (CNW Group/ALDO Group)

A collection of friendship bracelets created in collaboration with Waris Loves You, hits stores worldwide February 1, 2014.

MONTREAL, Jan. 16, 2014 /CNW Telbec/ - BUY IT. WEAR IT. END IT. ALDO is urging everyone (and their friends) to join in its continued fight against AIDS with the launch of a new fundraising and awareness campaign: #FriendsFight. As part of the #FriendsFight campaign, ALDO will release a special collection of friendship bracelets designed in collaboration with Waris Loves You.

Available in red, black, navy and mint, the unisex bracelets - adorned with an arrow charm in antique gold finish - will retail for $5 CAD with 100% of net proceeds donated to Partners In Health, a non-profit organization whose groundbreaking HIV Equity Initiative in rural Haiti revolutionized the way the world approaches and funds diseases of the poor. The #FriendsFight friendship bracelets will be sold in select ALDO stores worldwide and online at www.aldoshoes.com as of February 1, 2014.

"We have been committed to the fight against AIDS as far back as 1985, when few were willing to take a stand. It's a cause very close to our heart and today, more than ever, we continue our commitment to raising awareness and funds to help protect and educate people around the world. We've come a long way but the fight is not over yet," said Aldo Bensadoun, Founder and Executive Chairman of the ALDO Group. "This bracelet is an important symbol. It represents friendship and solidarity. It's an invitation to join together in the fight against AIDS."

"I always say my inspirations come from love and history," said Waris Ahluwalia, designer and CEO of Waris Loves You and House of Waris. "With these bracelets, it's about standing side by side with friends and loved ones for what's right and noble, and transforming history together. The arrow symbolizes truth, justice and movement forward, it's a powerful way to create change."

"At Partners In Health, we believe in the power of accompaniment - the commitment to be with our patients, to hear and learn from their voices, to respect their rights and attend to their needs," said Dr. Joia Mukherjee, Chief Medical Officer for Partners In Health. "That's what the #FriendsFight campaign is all about: friends supporting each other and joining forces in the fight against AIDS. We are proud to partner with ALDO because they were at the forefront in the fight against AIDS."

Partners In Health provides medical treatment, housing, water, food and psychosocial support to thousands of people living with HIV. By providing social and economic support, PIH address the root causes of poverty and disease, and not just the disease itself.

ALDO has been actively involved in the fight against AIDS for almost 30 years and has raised more than $10 million for international AIDS programs. For more information on ALDO FIGHTS AIDS, please visit: www.aldoshoes.com/afa.

ABOUT ALDO
Founded in 1972, the ALDO Group is a leading international retailer for fashion footwear and accessories with over 1,700 stores in 86 countries. ALDO, the group's flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach.

ABOUT PARTNERS IN HEALTH
Partners In Health is a global health organization relentlessly committed to improving the health of the poor and marginalized. PIH builds local capacity and works closely with impoverished communities to deliver high-quality health care to address the root causes of illness, train providers, advance research, and advocate for global policy change. Ninety-three percent of the funds go to PIH programs in nine countries, including HaitiRwanda, Russia, Peru and Navajo Nation. Visit www.pih.org for more information.

Partners In Health Canada is a Canadian non-profit organization committed to global health equity, following a model of care and accompaniment practiced by Partners In Health for more than 25 years. Visit www.pihcanada.org for more information.


SOURCE ALDO Group

Image with caption: "ALDO Fights Aids Campaign - #FriendsFight (CNW Group/ALDO Group)". Image available at: http://photos.newswire.ca/images/download/20140116_C9187_PHOTO_EN_35591.jpg

Image with caption: "#FriendsFight - Friendship Bracelets (CNW Group/ALDO Group)". Image available at: http://photos.newswire.ca/images/download/20140116_C9187_PHOTO_EN_35607.jpg


For further information:

Kate Makinson
Narrative PR
Kate.Makinson@narrative.ca
+1 647 829 7011