Media Advisory - Ipsos Reid to reveal the Top 10 Most Influential Brands in Canada for 2013

TORONTO, Jan. 14, 2014 /CNW/ - What brand is on top? Who leads in the key business categories? What is the "secret sauce" of brand influence? Why are some brands more influential than others?

Steve Levy, COO, Ipsos Reid will unveil the Top 10 Most Influential Brands in Canada during FFWD: Advertising & Marketing Week. Levy will also outline the driving factors that have contributed to the strong influence these brands have in the lives of Canadians. In addition to the results from the third annual Canadian survey, Levy will also reveal the Top 10 Most Influential Brands in the World.

Who do you think is the most influential brand in Canada? Join Steve Levy on January 28, 2014 when he reveals the full list.

What: The announcement of the 2013 list of the Top 10 most influential brands in Canada
  • Dimensions studied: Leading Edge, Trustworthy, Presence, Corporate Citizenship and Engagement
  • Brands on last year's (2012) list included: Air Miles, Apple, CBC, Facebook, Google, Mastercard ,
    Microsoft, President's Choice, Tim Horton's, Visa, Wal-Mart, YouTube. Who will be on this year's list?
   
Who: Steve Levy, COO, Ipsos Reid
Chief Marketing Officers from some of Canada's most influential brands
   
When: 2:30 p.m. on Tuesday, January 28, 2014
   
Where: TIFF Bell Lightbox
350 King Street West, Toronto, ON  M5V 3X5
Paid parking is available below the Lightbox. Access to the parking lot is located off Widmer Street.
   
Tickets Tickets are available in advance at www.advertisingweek.ca for $30.00.

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of marketing and public opinion research, and research partner for loyalty, forecasting and modeling insights.  Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information.  To learn more, visit www.ipsos.ca.

About FFWD Advertising & Marketing Week

The Institute of Communication Agencies (ICA) spearheads FFWD Advertising & Marketing Week along with its member agencies, other related associations, the media and other companies involved with the communications industry. This year's chair is Andrew Bruce of Publicis.

About ICA

The Institute of Communication Agencies represents Canada's communications and advertising agencies. We back the importance, value and contribution that advertising makes to the business community. The ICA is considered to be a great source of information, advice and training for the communication and advertising industries.

SOURCE Institute of Communication Agencies

For further information:

Media: for more information or to reserve a seat at the event, please contact:

Jennifer Wasley
Weber Shandwick for FFWD
416-642-7093
jwasley@webershandwick.com

David Fascinato
Weber Shandwick for FFWD
416-642-7950
dfascinato@webershandwick.com 

Mary Beth Barbour
Senior Vice President
Ipsos Reid
marybeth.barbour@ipsos.com
416.572.4409

Steve Levy
COO
Ipsos Reid
416.324.2107
steve.levy@ipsos.com