MonCana Bank of Canada renamed CFF Bank following acquisition by Canadian First Financial Group Inc

(CNW Group/Canadian First Financial Holdings Limited)

OAKVILLE, ON, Jan. 13, 2014 /CNW/ - Canadian First Financial Group Inc. ("Canadian First Financial") announced today that MonCana Bank of Canada ("MonCana Bank") is renamed "CFF Bank." Customers and partners are being introduced to the new name and brand through various points of communication, including the new bank website at www.cffbank.ca.

"Renaming MonCana Bank to CFF Bank is the next step for Canadian First Financial Group and the new type of financial organization we are bringing to Canadians," said Peter Vukanovich, president and CEO, Canadian First Financial. "CFF Bank will deliver one-stop shopping convenience to Canadians. Today's official unveiling of the CFF brand, logo and website marks the next step in our emergence as an important alternative for financial solutions for our Canadian customers. We are excited to continue to build the CFF brand in Canada." 

The former MonCana Bank of Canada was acquired by Canadian First Financial last year and over 7,000 MonCana Bank customers and over 2,000 mortgage and deposit brokers were welcomed to Canadian First Financial in October 2013.

About Canadian First Financial
Canadian First Financial partners with top financial service professionals by promoting community based owner-managed financial centres.  Our mission is to change the way Canadians think about banking.  We believe that Canadians deserve the best advice and the choice of dealing with their trusted mortgage, wealth management or insurance professional for all of their banking and financial needs. We are committed to empowering our network of financial services professionals with the ability to do more for their customers while creating a more valuable and sustainable business for themselves. Canadian First Financial has assembled an accomplished and distinguished leadership team and board of directors with extensive financial services and technology experience. 

For more information about our people and our vision, please visit our website at http://www.canadianfirst.com

Note to Editors: This news release contains forward-looking statements that relate to Canadian First's current expectations and view of future events.

SOURCE Canadian First Financial Holdings Limited

Image with caption: "(CNW Group/Canadian First Financial Holdings Limited)". Image available at: http://photos.newswire.ca/images/download/20140113_C8342_PHOTO_EN_35478.jpg

For further information:

Shawna Rossi, StrategyCorp, 416-864-7112 x2251
srossi@strategycorp.com (quick response)