Monster Factory moves into production on its first-ever mobile app 'MONSTERS EVERYWHERE'

9 Story Entertainment and Monster Factory logos (CNW Group/9 Story Entertainment Inc.)

Funding secured through Canada Media Fund's Experimental Stream

TORONTO, Jan. 12, 2014 /CNW/ - 9 Story Entertainment and Monster Factory are pleased to announce that Monsters Everywhere, the first-ever Monster Factory app, has officially moved into production after receiving a second round of funding from Canada Media Fund's Experimental Stream. 9 Story acquired a 50 percent interest in Monster Factory in late 2011. The companies plan to launch the app in the fall of 2014.

Toronto-based Little Guy Games will produce the app which will be released to a wide audience under a freemium model.  To accompany the game, Monster Factory will be introducing a new line of six plush monster characters.

Monsters Everywhere is a monstrously fun mobile game for iOS and Android that artfully blends geo-location, social-networking, and photo-sharing into a sophisticated 'virtual tourism' experience.  Supported by a cast of endearing monster characters, Monsters Everywhere captures the magic of travel in a delightful casual game that harnesses the capabilities of mobile devices to re-define 'mobility.' As monsters hop from device to device they collect gifts from the players they visit, in the form of user-generated photographs and virtual souvenirs. While their monsters are away, players build and manage their own monster hotels, where they host inbound monster guests belonging to other players.

"We are building an app at an unusual scope and level," said Vince Commisso, President & CEO, 9 Story Entertainment. "The launch of Monsters Everywhere is an important content driven initiative to grow the Monster Factory brand, as part of our larger marketing and licensing strategy."

"We're thrilled to be working closely with the experienced team at Little Guy Games to bring our characters to life on the mobile market," said Adam Dunn, Co-Founder & Co-President, Monster Factory. "The concept and gameplay of Monsters Everywhere will provide the ideal platform for our monsters to come to life in the hands of players all over the world."

9 Story Entertainment is one of the industry's leading creators, producers and distributors of award-winning animated and live-action content for young audiences around the world.  With one of North America's largest animation studios based in Toronto, 9 Story has over 200 creative and production staff, and has produced over 800 half hours of quality children's and family programming, seen on some of the most respected children's channels around the world across multiple platforms.  The company's distribution arm 9 Story Enterprises represents a growing catalogue which includes several beloved brands such as Arthur, Wibbly Pig, Harriet the Spy: Blog Wars, Wild Kratts and Almost Naked Animals in addition to exciting new series such as Numb Chucks, Camp Lakebottom, Cache Craze, Daniel Tiger's Neighbourhood and Nerds and Monsters. The company recently acquired CCI Kids, the family content division of CCI Entertainment, increasing 9 Story's portfolio to over 1500 half hours of content with popular shows such as Guess How Much I Love You - The Adventures of Little Nutbrown Hare, Joe & Jack, Artzooka! and Extreme Babysitting. www.9story.com

Monster Factory is a unique and imaginative toy brand defined by its universe of character-based, collectable plush monsters. With over 130 individual characters, Monster Factory monsters are best known for their impeccable quality, quirky sense of humour, super-stuffed feel and engaging personalities. Based in Toronto, the company's lines are available through select gift, specialty, toy, book and museum stores across North America. Monster Factory was founded in 2003 by Rhya Tamasauskas, Bliss Man and Adam Dunn, who operate the company in partnership with 9 Story Entertainment, an industry leading creator, producer and distributor of award-winning animated and live action content for young audiences around the world. www.monsterfactory.net

SOURCE 9 Story Entertainment Inc.

Image with caption: "9 Story Entertainment and Monster Factory logos (CNW Group/9 Story Entertainment Inc.)". Image available at: http://photos.newswire.ca/images/download/20140112_C8217_PHOTO_EN_35459.jpg

For further information:

Jennifer Ansley, Vice President, Marketing & Communications, 9 Story Entertainment
+1 416 530-9900 ext 230, jennifera@9story.com