Amazon Enjoys Record-Setting Year for Marketplace Sellers

Sales by Marketplace Sellers on Amazon.ca more than doubled year-over-year during the holiday season and Marketplace Sellers on Amazon.ca celebrated most successful holiday to date

More than a billion units worldwide were ordered from Marketplace Sellers, including local businesses of all sizes, on Amazon during 2013

The number of active Marketplace Sellers using the Fulfillment by Amazon service grew more than 65 per cent year-over-year worldwide

SEATTLE, Jan. 9, 2014 /CNW/ - (NASDAQ: AMZN) - Amazon today announced a record-setting year for Marketplace Sellers with businesses of all sizes selling on Amazon. In 2013, Marketplace Sellers on Amazon sold more than a billion units worldwide, cumulatively worth tens of billions of dollars. Marketplace Sellers around the world also continued rapid adoption of Fulfillment by Amazon (FBA), a service that Marketplace Sellers can choose to have Amazon ship their products directly to customers and offer Amazon Prime benefits, FREE Shipping, simple exporting to customers around the world, easy returns for orders placed on Amazon and great customer service. The number of active Marketplace Sellers using the FBA service grew more than 65 per cent year-over-year worldwide.

The Amazon Marketplace, which consists of more than 2 million Marketplace Sellers of all sizes worldwide, experienced record growth during the busy holiday selling season and Marketplace Sellers on Amazon.ca celebrated the most successful holiday to date. Sales by Marketplace Sellers on Amazon.ca more than doubled year-over-year this holiday season.

"It has been an incredible year for Marketplace Sellers including popular brands and businesses of all sizes selling on Amazon. Our customers have told us they appreciate the hundreds of millions of products listed by Marketplace Sellers that range from home and kitchen items to a vast selection of electronics," said Peter Faricy, VP for Amazon Marketplace. "Our goal every day is to make selling on Amazon as easy as possible. Fulfillment by Amazon is a wonderful service as it gives all Marketplace Sellers the option of warehousing their inventory in our fulfillment centre network. It has been a game changer for sellers because their items become eligible for Prime benefits, which drives their sales and benefits consumers with additional Prime selection."

"2013 was a banner year for ShopTronics. Our sales grew by more than 250 per cent year-over-year and Amazon.ca was a big part of our success, especially during our busiest time of the year - the holidays," said Deepak Jain, managing director of ShopTronics, based in Niagara Falls, Ontario. "By working closely with Amazon.ca, we were able to promote our products among the millions of loyal customers on Amazon.ca and Amazon.com, offer incredible holiday promotions to shoppers and leverage the FBA program to ensure our products were delivered to customers in time for the holidays. The Amazon Marketplace makes it easy for ShopTronics to focus on bringing new and exciting products to our customers in Canada and around the world.  With FBA, our inventory is warehoused in the Amazon fulfillment centre network so we don't have to invest time, money or resources in our own infrastructure - we know Amazon has us covered." 

"Amazon.ca is an incredibly important part of our overall business and success especially during the holidays. Thanks in large part to Amazon.ca, Cyber Monday was by far our busiest day of the year and nearly half of our annual sales were generated in the fourth quarter of 2013," said Dave Chamberlain, Owner of Boardgames 4 Us Canada, based in Calgary, Alberta. "We saw a significant jump in sales this year with the introduction of the Toys category on Amazon.ca and by leveraging the FBA program, we were able to easily scale up to address the increased customer demand, while ensuring that customers' orders were fulfilled quickly and efficiently."

Holiday Growth Worldwide for Marketplace Sellers on Amazon

  • In 2013, more than a billion units worldwide were ordered on Amazon from Marketplace Sellers with businesses of all sizes.
  • The number of active Marketplace Sellers using the FBA service grew more than 65 per cent year-over-year worldwide during 2013.
  • FBA shipped more units worldwide during the fourth quarter of 2013 than the total number of FBA units combined in all of 2009 and 2010.
  • The number of FBA units shipped worldwide grew more than 50 per cent year-over-year during the 2013 holiday season.
  • On Cyber Monday, more than 13 million units were ordered worldwide from Marketplace Sellers on Amazon.
  • On Cyber Monday, units ordered from Marketplace Sellers on Amazon grew more than 50 per cent year-over-year worldwide.
  • On Cyber Monday, the number of businesses using Amazon Payments to allow Amazon customers to purchase on sellers' own websites grew more than 50 per cent year-over-year worldwide.

Holiday Fun Facts for Marketplace Sellers on Amazon.ca:

  • Marketplace Sellers on Amazon.ca sold enough toys to give every kid (14 and under) in New Brunswick a gift.
  • Marketplace Sellers on Amazon.ca sold enough single-serve coffees that when stacked on top of each other, would be four times the height of the CN Tower in Toronto, Ontario.
  • Marketplace Sellers on Amazon.ca sold enough DVDs that it would take 650,000 straight hours for one person to watch all of the video content.
  • Marketplace Sellers on Amazon.ca sold enough watches to stretch more than two times the length of the First Narrows Bridge in Vancouver, British Columbia.
  • Marketplace Sellers on Amazon.ca sold enough tablet and cellphone screen protectors to cover more than three NHL ice hockey rinks.

Worldwide Holiday Fun Facts for Marketplace Sellers on Amazon:

  • Marketplace Sellers worldwide on Amazon shipped items to customers in more than 185 countries, and over 480,000 cities.
  • Marketplace Sellers on Amazon from 89 different countries fulfilled orders to U.S. customers using the Fulfillment by Amazon service.
  • Marketplace Sellers worldwide on Amazon sold items of nearly every size - from a travel size bottle of skin lotion to a set of 14' high wrought iron gates - using the Fulfillment by Amazon service.
  • Customers purchased from Marketplace Sellers worldwide on Amazon enough physical CDs to hold a concert that would last over 340 years.
  • Customers purchased from Marketplace Sellers worldwide on Amazon enough different products that one of each, placed end to end, would reach from Toronto to London to Casablanca.
  • Customers purchased from Marketplace Sellers worldwide on Amazon enough Rainbow Looms that the bands can stretch around the circumference of Earth.
  • Customers purchased from Marketplace Sellers worldwide on Amazon enough remote control helicopters to sustain flight without recharging for the next 3 years.

Marketplace Sellers on Amazon.ca have recently enjoyed a number of new benefits. In 2013, Amazon.ca drastically increased selection, more than doubling the product categories available for Marketplace Sellers to sell on Amazon.ca including Toys, Grocery, Beauty, Pets, Office Supplies and more. In January 2013, Amazon.ca also introduced a currency converter that enables sellers to receive disbursements in CDN$ or USD$. Amazon.ca also offers Fulfillment by Amazon. With FBA, sellers of all sizes can choose to have Amazon pick, pack and ship their products directly to customers and offer customers benefits like FREE Super Saver Shipping and FREE Two-Day Shipping with Amazon Prime, acclaimed customer service and easy returns for orders placed on Amazon.ca.

Businesses interested in selling on Amazon.ca can visit http://www.amazon.ca/sellonamazon. For more information about the Fulfillment by Amazon offering, visit us at http://www.amazon.ca/fba.

About Amazon.ca
Amazon.ca (www.amazon.ca) is part of the global family of Amazon websites that have become known for great prices, selection, and convenience. Amazon.ca customers can find and discover millions of English and French books, Kindle books, CDs, sports and outdoors products, DVDs, electronics, watches, tools, baby, beauty, health and personal care items, home and garden, toys, grocery products, auto items, and pet products, as well as a vast array of software, video games, and consoles--all at everyday low prices. Amazon.ca offers FREE Two-Day Shipping with Amazon Prime, and FREE Super Saver Shipping on qualified orders of $25 CAD or more delivered to a single Canadian address. Amazon.ca sources products directly from Canadian publishers and distributors, ensuring a rich offering of Canadian titles and content. Features such as original editorial reviews and product recommendations help Amazon.ca customers find the right products for them among the site's broad selection. Kindle Paperwhite features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7" or 8.9" HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br, www.amazon.in, www.amazon.com.mx, and www.amazon.com.au. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE Amazon.ca

For further information:

Mercedes Smith
mesmith@national.ca
T 416-586-1929