At CES 2014, Samsung Breaks New Ground in Laundry and Floor Care with Expanded Lineup of Home Appliances

Samsung delivers the industry's largest laundry pairs and enters upright vacuum category with first-ever fully detachable handheld hybrid model

MISSISSAUGA, ON, Jan. 8, 2014 /CNW/ - Samsung Electronics Co., Ltd., a global home appliance innovator, has announced innovative new home appliance products that make consumers' laundry and floor care routines quicker and easier, giving them the gift of time so that they can Play More, Do More, Share More with family. With an unmatched level of performance, convenience, design and energy efficiency, Samsung makes it easy to clean even the biggest load of laundry or most hard-to-reach corner of the floor. Its lineup of thoughtfully and ergonomically designed products - including industry-leading 6.4 cu. ft. capacity front load and top load laundry pairs, as well as two new vacuum products - will be on display at the 2014 International CES from Jan. 7-10, 2014.

"A deep understanding of what our consumers need and want in their homes continues to fuel product innovations" said Warner Doell, Vice President of Home Appliances Sales and Marketing, Samsung Canada. "Our lineup of incredibly innovative and beautiful laundry and vacuum products make taking care of the home easier and faster, freeing up consumers' time. With that, we are poised for another groundbreaking year."

Super Capacity Laundry Loads Done in Just Half an Hour
With its 6.4 cu. ft. capacity washer and 9.5 cu. ft. capacity dryer, the Samsung WF56H9100 front-load laundry pair offers more capacity. Even when washing giant loads, like two king-size comforters, consumers just need one cycle to get it all done. The wash cycle is quicker than ever, thanks to the larger drum size and SuperSpeed technology that washes faster without sacrificing performance, unlike conventional front load models. As a result, wash time is cut to 30 minutes, saving consumers more than three hours a week1. Consumers also don't sacrifice cleanliness for capacity, with Samsung's PowerFoam™ technology, which pre-dissolves detergent into a powerful yet gentle foam that penetrates fabrics more deeply, quickly and thoroughly to efficiently wash even the biggest loads.

The front load laundry pair is also intuitively designed for convenience. Its four inches of additional height, shallower depth and larger door enable consumers to comfortably load their laundry without needing to bend over, which can lead to discomfort and backaches. The pair also dazzles with its rich, modern color palette, chrome detailing and more decorative look on the control panel. The WF56H9100 is recognized as "ENERGY STAR Most Efficient 2014" and features high-efficiency LED lighting in both the washer and dryer drums for better illumination and additional energy savings.

The Samsung WF56H9100 front-load laundry pair will be available in White and Onyx in Spring 2014.

A Top Load Laundry Pair That's Easy to Reach
Design and performance meet in the industry's largest Samsung WA56H9000 (6.5 cu. ft. top-load washer and 9.5 cu. ft. dryer. Ever had to use a step stool to reach to the bottom of the washer drum or practically crawl into the dryer to grab an out-of-reach sock? Those days are over. While the pair's capacity exceeds current industry leaders, Samsung created the EZ Reach washer, featuring a lower top and a shallower, wider tub -- at least three inches wider than comparable models - as not to inhibit use of the appliance by the average consumer.

The the new WA9000 washer features proprietary AquaJet™ Cleaning Technology, which delivers detergent with a concentrated water spray that allows it to distribute evenly and penetrate into fabric fast. Its show-stopping design brings "wow" to the laundry room with chrome detailing around the control panel, ice blue LED display lights and stainless-steel look exterior.

The Samsung WA56H9000 top-load laundry pair will be available in Stainless Platinum and White in Spring 2014.

A New Era in Floor Care
To ramp up its vacuum cleaner business in 2014, Samsung offers an additional premium solution to consumers' floor care needs with its new VU12F40 Motion Sync upright vacuum cleaner. The VU12F40 features an innovative Full Detachable Handheld vacuum that can be completely detached from the main body to allow consumers to easily clean hard to reach places. The handheld vacuum has its own motor for ultimate portability. As a whole unit, the vacuum provides powerful cleaning on both carpets and hard floors. Also, the vacuum features CycloneForce multi™ Technology: 9-Cyclonic chambers that keep fine dust and debris from the filters to offer powerful suction and performance.

The VU12F40 upright also features revolutionary Motion Sync Design, which was first introduced in September 2013 in Europe on Samsung's Motion Sync Canister models. With Motion Sync Design, a swivel brush and large, reverse-cambered wheels offer maximum steer-ability to smoothly tackle corners and sharp turns.

The Samsung Motion Sync Upright Vacuum and the Motion Sync Canister Vacuum will be available in early Spring 2014.

Consumers are invited to follow @SamsungCanada on Twitter for the latest CES adventures via video, photos and social updates. EP Daily Host Marissa Roberto (@MarissaRoberto) will host a video series full of exclusive, behind-the-scenes content from the show floor during CES 2014.

About Samsung Electronics Canada
Samsung Electronics Canada offers a broad range of award-winning consumer electronics including televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. The Canadian arm, selected in 2013 as one of Strategy Magazine's Brands of the Year, upholds Samsung's global mission to open new possibilities for young minded consumers everywhere, providing users premium experiences that are unparalleled due to Samsung's innovative technology and stylish design. As a result, Samsung has become a true leader in the consumer electronics industry both in terms of business leadership and brand strength. In 2013, Samsung was ranked #8 in the Interbrand 100 Best Global Brands and was named as one of Marketing Magazine's 2012 Top 10 Marketers of the Year in Canada.

To discover more, please visit www.samsung.com.

Follow Samsung Canada at facebook.com/SamsungCanada or on Twitter @SamsungCanada


SOURCE Samsung Electronics Canada Inc.

For further information:

Contact:

Caitilin Doherty
North Strategic for Samsung Canada
caitilin.doherty@northstrategic.com
416-371-3762