Lights! Camera! Action! Shaw Media and P&G use Twitter Amplify to bring buzzworthy moments to viewers during the 2014 People's Choice Awards

COVERGIRL sponsored video content will engage TV fans and extend reach

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TORONTO, Jan. 7, 2014 /CNW/ - With the People's Choice Awards just one day away, Shaw Media is pleased to announce a partnership with P&G to bring the highlights and best moments of the awards show to Twitter users and TV fans, as they happen. The Twitter Amplify campaign will see Shaw Media distribute exclusive, COVERGIRL sponsored, in-Tweet video clips in real-time throughout the two-hour broadcast of the People's Choice Awards on Wednesday, January 8 beginning at 9pm ET/PT.

Shaw Media will combine its premium content with Twitter's unique ad-products to bring COVERGIRL branded moments to both a broad and targeted audience of followers across the official Twitter accounts of Global TV (@Global_TV), ET Canada (@ETCanada and COVERGIRL @COVERGIRL). In-tweet clips may include winners' reactions, hosts' jokes, red carpet action and any 'can't miss' moments that will arise during the live show.

"This campaign with P&G allows our client to extend their brand presence and reach targeted consumers across digital properties on one of television's biggest nights with the People's Choice Awards," said Errol Da-Ré, Senior Vice President, Sales for Shaw Media. "The COVERGIRL brand is a perfect match for the glamour infused event and the sponsored content will enrich the viewing experience for TV fans."

The People's Choice Awards will air on Global TV on Wednesday, January 8 starting at 9pm ET/PT.

About Shaw Communications Inc.
Shaw Communications Inc. is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.3 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 19 specialty networks including HGTV Canada, Food Network Canada, HISTORY® and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw, please visit www.shaw.ca.

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For media inquiries, please contact: 

Dervla Kelly
Head of Corporate Communications and Network Publicity
(416) 934-7121
Dervla.Kelly@shawmedia.ca