Trends Media Group Releases 2013 China Trends Index White Paper
-- Unveiling the "Five Forces" Research Model and Key Findings in Chinese Fashion Industry --
BEIJING, Jan. 2, 2014 /CNW/ -- China's leading fashion and lifestyle publisher Trends Media Group hosted a press conference to release the 2013 China Trends Index (CTI) White Paper, presenting key findings of fashion and announcing 2013 CTI Rankings of The Most Attractive Brands, The Most Desirable Luxury Brands, The Most Desirable Chinese Designer Brands, Top Chinese Designers, Top Young Chinese Designers, and The Most Fashionable Cities in China.
The White Paper indicates that fashion media industry is now embracing a new era, in which the publications should provide not only content but also consumption channels. Brand cultures and values are highlighted. Traditional retailers still play a leading role while online shopping is catching up.
Over 200 guests were invited, including representatives from luxury, fashion and lifestyle brands, top Chinese designers, government officials, and media.
About China Trends Index
CTI aims to provide intelligence support and professional guidance for fashion enterprises and designers in China.
- In 2006, CTI outlined the features of China's fashion consumption market.
- In 2011, the ranking of China's most fashionable cities was released.
- 2012 CTI listed the top luxury brands in China's 20 cities, the ranking of the most popular apparel, jewelry, watches, cars, and cosmetics in China and the top 10 most appealing Chinese designer brands.
- 2013 CTI focused on the five driving forces of China's fashion industry: media, brand, retailing, designer and cities.
About Trends Media Group
Trends Media Group publishes 17 magazine titles including "Cosmopolitan", "Esquire", "Harper's Bazaar", "Bazaar Men's Style", "Bazaar Jewelry", "National Geographic", "FHM", "Car", "Robb Report", "Trends Health", and other custom-made titles such as "Audi" with operations in editorial, advertising, printing, distribution, digital publishing, and new media. It has become a media conglomerate with cross-media capabilities, headquartered in Beijing, with offices in Shanghai and Guangzhou.
Following the principle of "Think Global, Act Local", Trends has partnered with world famous media groups through copyright cooperation and joint ventures, and continues to be the leader in the fashion and lifestyle category and the creator of high quality living. For years, the "Trends" brand has been ranked by global brand labs, as one of the 500 most valuable brands in China.
Strategy & Business Development Department, Trends Group
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