Sears Great Canadian Chill is Stopping Kids Cancer Cold

Ottawa Takes the Plunge to #EndKidsCancer

OTTAWA, Dec. 30, 2013 /CNW/ - This New Year's Day brave Chillers will jump into the icy cold waters of the Ottawa River at Britannia Beach to raise money for the fight against childhood cancer. Proceeds raised from The Chill will be collected by the Sears Canada Charitable Foundation and will be evenly allocated between patient support at the Children's Hospital of Eastern Ontario (CHEO), which includes programs and research in the hospital's Oncology Department, and national pediatric oncology research initiatives, such as the Sears Childhood Cancer Fellowship.

"Sears dedication to the fight against childhood cancer is evident through events such as the Sears Great Canadian Chill," said Cheryl Hammond, Vice President, Development and Corporate Relations, CHEO Foundation.  "The monies raised by the participants allows CHEO to continually provide the best care to our patients and their families."

The 4th annual Chill brings participants together to celebrate the New Year by rushing into the icy waters of the Ottawa River.  In addition to the traditional polar bear dip, The Chill includes family fun activities, live entertainment, prizes for the top fundraisers and a costume contest.

"The Sears Great Canadian Chill is an invigorating way to kick off the New Year," said Doug Campbell, President and CEO, Sears Canada Inc.  "It is very rewarding to see so many people raise money, dress up in costume and brave the cold waters in support of the fight against childhood cancer, helping children and their families, many of whom are Sears customers and associates."

Participants can log on to www.TheChill.ca or call 1.888.93.CHILL to register for the polar bear dip individually or as a team.  Personalized profiles will be created, complete with fundraising tools and helpful hints for teams to reach fundraising goals.  Friends and family are encouraged to gather at Britannia Beach to cheer the Chillers on and participate in the festivities. Donations to the event and to Chillers can be made at www.TheChill.ca.

About the Sears Canada Charitable Foundation
The Sears Canada Charitable Foundation is a registered Canadian charity that collects and distributes donations to charitable organizations that support Sears Canada's community investment mandate, which is focused on the healthy development of children and youth in areas of both health and education.  The health component is centered on raising awareness and providing funds for research and treatment for the fight against childhood cancer. The education component is centered on after-school programs and initiatives, which enrich children's lives and allow them to reach their full potential as contributing members of society.

About Sears Canada
Sears Canada is a multi-channel retailer with a network that includes 181 corporate stores, 241 hometown dealer stores, over 1,400 catalogue and online merchandise pick-up locations, 101 Sears Travel offices and a nationwide repair and service network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at www.sears.ca.

SOURCE Sears Canada Inc.

For further information:

MEDIA CONTACT           
Samantha Piercell
Communications Manager
Sears Great Canadian Chill
spiercell@influencemarketing.ca
P: 647.669.4332