Haifa Group Introduces a Mobile App Supporting Growers' Fertigation Practice

FertiMatch app assists growers in calculating and preparing fertilizer solutions for Fertigation

HAIFA, Israel, Dec. 18, 2013 /CNW/ - HAIFA Group (http://www.haifa-group.com), the global supplier of potassium nitrate for agriculture and industry, and specialty plant nutrients, today announced another enhancement of its water soluble nutrition product line with the release of "FertiMatch", a mobile app for calculating the desired composition for Fertigation.

(Photo: http://photos.prnewswire.com/prnh/20131218/658739 )

The FertiMatch app helps the grower determine the right amount of fertilizers needed for a desired composition. The grower inserts details regarding his Fertigation control head, chooses a reference element and concentration and the fertilizer (Haifa or other). The output provides the fertilizer quantity needed and the concentration of elements in the irrigation water.

FertiMatch runs on iOS (iPhone http://bit.ly/1ffCGVT, iPad http://bit.ly/1f3uebz and Android http://bit.ly/1cy7Bc4). Soon it will be available for Windows phone.

"With FertiMatch we make the task of calculating the amount of fertilization a simple process. Offering this auxiliary tool through mobile devices ensures that it can be accessed by anyone who needs it directly, anytime, anywhere," said Yoav Ronen, Haifa Group Water Soluble Marketing Manager.

FertiMatch joins Haifa growing mobile application store. The store already includes FloraMatch™ that plans controlled release nutrition for professional nurseries and the recently launched Haifa mobile Website.

The mobile website provides mobile users with instant and friendly access to Haifa's Agriculture Knowledge Sharing website optimized for smartphones and tablets. The content-rich mobile website offers immediate access to important information growers and agri professionals need while on the go.

"The addition of these applications to our portfolio is one more expression of our ongoing commitment to support growers to improve their practice and maximize their crop yield and quality. It is another realization of our 'Farmer's Mind' value proposition," said Ron Seligmann, Chief Agronomist & Knowledge Manager.

About Haifa Group

Haifa Group is an Israel-based multinational corporation and a global leading supplier of potassium nitrate for agriculture and industry, specialty plant nutrients and food phosphates. Renowned for its pioneering spirit and innovative solutions, Haifa was founded in 1966 by the Israeli government and under private ownership since 1989. Haifa's global operations span in over 100 countries across 5 continents with 12 subsidiaries and 3 production plants.

http://www.haifa-group.com

SOURCE Haifa Group

For further information:

Media Contact: 
Smadar Raban 
Marketing Communication 
Haifa Group 
Tel: +972-54-4849959 
e-mail: smadar.raban@haifa-group.com

Commercial Contact: 
Yoav Ronen 
Water Soluble Marketing Manager 
Haifa Group Tel: +972-54-6756673 
e-mail: yoav.ronen@haifa-group.com