Omnicom Media Group Agencies Top Winners List At Cristal Festival
Combined Total of 21 Wins Includes Global Grand Cristal for OMD and Two Cristals for PHD
CRISTAL, France, Dec. 15, 2013 /CNW/ - Omnicom Media Group (OMG) topped the list of media agency holding company award winners at the 2013 Cristal Festival, the annual five day international media and creativity summit and competition that concluded today in Cristal, France.
OMG's flagship agencies PHD and OMD took home a combined total of 21 awards– including two Cristals (the festival's equivalent of a gold medal) for PHD and a Global Grand Cristal (the equivalent of a grand prix) for OMD -- earning the number one and two spots respectively in terms of most awards won by an individual agency network in the media category.
OMD Dominican Republic took the Global Grand Cristal in the Launch division for the "Gastronomical Heritage" campaign it created for dairy manufacturer Ric, as well two Cristal level awards. The Dominican Republic's three wins were among a total of eight awards won by OMD teams across multiple regions, including the US, Guatemala, Hong Kong and United Arab Emirates.
PHD's total of 13 wins -- encompassing entries from China, Columbia, Hong Kong, India, New Zealand, and the UK -- made it the most awarded agency in the media category, and included two Cristals: one for Best Use of Events, won by PHD Puerto Rico for its Amnesty International "Last Meal" campaign; and the Services (Non-Financial) Cristal awarded to PHD UK for its Sainsbury "Recipe for Success" campaign.
Commenting on this strong showing by OMG's lynchpin brands, Omnicom Media Group CEO Daryl Simm said, "The depth and breadth of the recognition underscores the consistency of Omnicom Media Group's offer across our agency brands, across multiple client categories and across all geographies – and that's an incredibly valuable proof point for global marketers."
Now in its 12th year, the Cristal Festival is an international summit for advertising and media professionals designed to promote advertising creativity, support knowledge sharing and showcase outstanding work from all over the world. The December competition, judged by mixed international juries made up of agencies and advertisers, closes the creative year and forecast the trends for the next year.
About Omnicom Media Group
Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full service media networks OMD and PHD; digital, data and analytics platform Annalect Group; and a number of specialty media communications companies.
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