Crystal Sophistication: Swarovski Adds Sparkle to Stella Artois Limited-Edition Crystal Chalice

Shimmering Stella Artois stemware now available through GOTSTYLE

TORONTO, Dec. 6, 2013 /CNW/ - Stella Artois was first brewed as a holiday gift to the people of Leuven, Belgium. In time, its popularity prompted Stella Artois brewers to make the beer available year-round. However, every year the brand pauses to honour its holiday origins and to honour the fans that have made Stella Artois the world's best-selling Belgian beer.

This year, that commemoration has taken the form of a limited-edition Crystal Chalice, designed by Stella Artois and adorned with Swarovski elements. A select number of Crystal Chalices are now available in a variety of countries worldwide, including Canada, the United States, United Kingdom, Belgium, Brazil and China.

"We are in pursuit of the perfect Stella Artois experience," said Debora Koyama, Vice President of Global Marketing, Stella Artois "Our time-honored nine-step pouring ritual provides the optimal manner in which to pour a Stella Artois, and our custom-designed Chalice maximizes the beer's unique flavor profile. With our partners at Swarovski, we have crafted a stunning, limited-edition holiday Chalice, the ultimate expression of the care and craftsmanship that goes into every Stella Artois we brew. It's the perfect gift for passionate beer fans."

Crystal Chalices are available for purchase at GOTSTYLE at an estimated retail price of $500. Adorned with shimmering Swarovski elements, the Crystal Chalice pays homage to six centuries of Belgian brewing heritage. Each Crystal Chalice is hand-blown and features a classically chic platinum rim.

"Swarovski was delighted to collaborate with Stella Artois on this exciting project, adding sparkle with our crystals to the limited edition Crystal Chalice," said Silvia Bernardini, Vice President of Sales & Operations, Europe South & North Africa, Swarovski.

Bespoke glasses are a very Belgian tradition. In Belgium, drinkers expect their beers to be served in glasses that were crafted specifically to accentuate each beer's flavour and aroma. For example, the Chalice's curved shape helps release the aromas of Stella Artois, while its stem helps keep the beer colder for longer.

About the Crystal Chalice

Creating the Crystal Chalice, made with Swarovski Elements, was a global endeavor involving artisans in several countries. Each and every Chalice was hand-blown in Turkey. They were then sent to Austria, where Swarovski added the precious stones. The Crystal Chalice will be available in more than 30 markets worldwide this holiday season.

As with all fine stemware, the Stella Artois Crystal Chalice should be hand-washed only.

About Stella Artois

Stella Artois® is part of a Belgian brewing tradition dating back to 1366. It is the number one Belgian beer in the world and is present in over 80 countries. Stella Artois® is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavor and a hint of bitterness. Stella Artois® is best enjoyed served between 3 and 5 degree Celsius and should be served in the unique Stella Artois® Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager.  Visit www.facebook.com/stellaartoiscanada for more information.

SOURCE Labatt Breweries of Canada

For further information:

Amanda Gun-Munro
Veritas
Gun-munro@veritasinc.com
416-955-4580