CMA welcomes anti-spam rules

TORONTO, Dec. 4, 2013 /CNW/ - The Canadian Marketing Association (CMA) welcomes today's release of the final Industry Canada regulations that detail how Canada's new anti-spam law will be enforced.

"These rules help to clarify the requirements for marketers, and we will work with our members to comply with the new law," said CMA President and CEO John Gustavson. "We look forward to working with the federal government and the Canadian Radio-television and Telecommunications Commission to ensure that the implementation of the rules minimize the negative impact on legitimate Canadian businesses."

The new law comes into force on July 1, 2014.

About the Canadian Marketing Association:
The Canadian Marketing Association embraces Canada's major business sectors and all marketing disciplines, channels and technologies. Its 800-plus members encompass all facets of marketing and represent consumer and business-to-business marketers and agencies.  These organizations make a major contribution to the economy driving the sale of nearly $30 billion in goods and services each year and employment for more than one million Canadians. CMA helps shape the future of marketing in Canada.  It is the leading provider of marketing education and the marketing community's principal advocate on key public policy issues affecting both consumer and business-to-business marketers. For more information, visit http://www.the-cma.org/

SOURCE Canadian Marketing Association

For further information:

Ed Cartwright, Vice-President, Corporate Communications
Tel: 416-644-3760; email: ecartwright@the-cma.org