Mazda Canada records best November on record

-- Significant gains by Mazda3, CX-5 help sales growth --

TORONTO, Dec. 3, 2013 /CNW/ - Mazda Canada announced sales for November 2013 today totaling 5,911, marking the best November sales on record in Mazda Canada's 45 year history. Sales in November increased 13% compared to the previous year.

Sales in November were led by the compact Mazda3, with 3,679 sold, making this the best November sales on record. The all-new 2014 Mazda3, available with the full suite of SKYACTIV Technology, saw sales increase by 34% in November. 72% of all Mazda3s sold in November were equipped with the fuel-efficient SKYACTIV Technology, which also accounted for 73% of all Mazda vehicles sold in the month of November.

With total sales of 1,431 in November, the 2014 CX-5 has now enjoyed ten consecutive months of increased sales, rising year-over-year by 44% and 56% year-to-date compared to 2012.

At the Automobile Journalists Association of Canada (AJAC) Canadian Car of the Year category winners press conference today, Mazda was named as the winner in all three segments entered. Awards were handed out for the 2014 Mazda3, named Best New Small Car (under $21,000), 2014 Mazda3 Sport for Best New Small Car (over $21,000), and the Mazda6 which won Best New Family Car (over $30,000).

"AJAC today has honoured Mazda with three prestigious awards, recognizing the outstanding value and quality that our new Mazda3 and Mazda6 represent to consumers in such a diverse and competitive market," said David Klan, Senior Director, Sales, Marketing & Regional Operations. "Going into such a tough competition and coming out with awards in all three segments entered is proof that the cars in our showrooms tick all the boxes that consumers are looking for today."

November Highlights

  • CX-5 sales up for ten consecutive months, up 44% for best November ever
  • Mazda3 sales jump 34%, best November sales on record
  • Mazda2 sales increased by 12% year over year
  • Light truck sales rose by 39% over November 2012
  • SKYACTIV Technology vehicles accounted for 73% of all sales in November
  • Total vehicle sales increased by 13% in November

  November   November   YOY   YTD   YTD   YOY
  2013   2012   Change   2013   2012   Change
Mazda2 303   271   11.8%   3,826   4,799   -20.3%
Mazda3 3,679   2,752   33.7%   37,703   40,520   0.2%
Mazda5 187   317   -41.0%   3,370   4,932   -31.7%
Mazda6 212   767   -72.4%   4,108   4,671   -12.1%
MX-5 8   14   -42.9%   531   701   -24.3%
RX-8            -   -   -               -   43   -100.0%
Passenger Car 4,389   4,121   6.5%   49,538   52,786   -6.2%
                       
CX-5 1,431   991   44.4%   16,397   10,515   55.9%
CX-7            -   10   -100.0%               -   3,102   -100.0%
CX-9 91   98   -7.1%   1,366   1,230   11.1%
Tribute            -   -   -               -   444   -100.0%
Light Truck 1,522   1,099   38.5%   17,763   15,291   16.2%
                       
MAZDA TOTAL 5,911   5,220   13.2%   67,301   68,077   -1.1%

Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 162 dealerships. For additional information visit Mazda Canada's media website at www.media.mazda.ca

 

SOURCE Mazda Canada Inc.

For further information:

Contact: 
Sandra Lemaitre, National Manager, Public Relations
(905) 787-7167; slemaitr@mazda.ca