Media Alert - Launch of LCBO's Deflate the Elephant Social Responsibility Holiday Campaign

TORONTO, Dec. 3, 2013 /CNW/ -

WHAT:   Launch of LCBO's "Deflate the Elephant" social responsibility holiday campaign, encouraging Ontarians to plan ahead, get home safely and help prevent impaired driving.
  LCBO President & CEO Bob Peter and Kia Canada Inc. Vice President & COO Maria Soklis will introduce the new "Speak Up and Win" Facebook contest to celebrate responsible hosts and designated drivers. From December 1 until January 4, 2014, Ontarians have the chance to win the use of a new 2014 Kia Rondo for one year, by entering at www.facebook.com/DeflatetheElephant.
  MADD Canada CEO Andrew Murie will also speak at this event.
  "Deflate the Elephant" acknowledges that drinking and driving can often be the "elephant in the room" - an awkward topic to deal with at a party or get together. By encouraging people to speak up, we can help prevent impaired driving this holiday and year-round.
WHERE:  LCBO Queen's Quay Store
2 Cooper Street (at Queen's Quay), Toronto, Ontario
WHEN:  Friday, December 6, 2013
10:00 a.m.

Photo, video and interview opportunities available.

SOURCE LCBO

For further information:

MEDIA CONTACTS:
Heather MacGregor, LCBO Media Relations Co-ordinator      
Tel. 416 864-6772; Cell. 416 587-3729; E-mail: heather.macgregor@lcbo.com

Stephanie Petroff, Senior Communications Consultant
Tel.: 416 864-6792; E-mail: stephanie.petroff@lcbo.com