Yahoo! JAPAN and Videology Form Strategic Partnership, Delivering Comprehensive Multi-Screen Advertising to the World's Second Largest TV Market
- Videology's Video Platform enables Yahoo! JAPAN to better connect with consumers through advanced targeting and optimization of video across screens
NEW YORK, Nov. 18, 2013 /CNW/ - Yahoo! JAPAN—the top web portal in Japan for both search and audience reach—announced Friday that it has selected Videology—one of the world's largest video advertising platforms—as its video advertising technology partner. This announcement was made in conjunction with Yahoo! JAPAN's launch of a comprehensive and expanded premium video advertising business in Japan—the world's second largest television market.
"We are pleased to announce our exciting partnership with Videology. Not only do they share our vision of establishing a premium video ad market in Japan, they also have the technology to make it a reality," said Mr. Osamu Aranami, Corporate Officer, Head of Marketing Solutions Company, Yahoo! JAPAN. "Videology's platform is unique in that it offers brand advertisers guaranteed-audience delivery, and therefore, more unified planning and measurement across screens. This is in line with the direction of our company, and we believe, with the direction of the industry. Together, we will contribute to the future of the Internet advertising industry, providing advertisers with increased value and more attractive services."
"Given Yahoo! JAPAN's focus on attracting television-centric, brand marketers to online video, Videology is the obvious technology partner," said Brian Lesser, Global CEO, Xaxis, a digital media company servicing over 1500 marketers in 26 markets across Asia Pacific, North America, Europe and Latin America. "They understand brands and their platform is built to plan and execute campaigns in a manner very similar to and compatible with that of television."
Videology's technology offers campaign management tools for publishers to manage audience-based reservations of direct sales inventory, optimize against audience verification metrics, extend campaigns and audiences to external inventory, and employ sophisticated audience targeting. In recognition of the unique needs of premium publishers, Videology's platform allows for strict controls over brand exposure, pricing, buyer eligibility and ad creative, as well as advanced predictive tools to help publishers maximize yield. These latter capabilities are part of Videology's Revenue EngineSM product, which the company unveiled in September as part of an upgraded release of its supply-side technology.
"Yahoo! JAPAN is truly changing the way that consumers are interacting with media and allowing the audience to enjoy the very best of what digital media has to offer," said Scott Ferber, Chairman and CEO, Videology. "We are honored that they chose us to power their video advertising business and look forward to helping them break new ground in the rapidly evolving multi-screen universe. When a company with the scale and brand equity of Yahoo! JAPAN commits to video advertising to this degree, you know that big change is underway."
About Yahoo! JAPAN
Yahoo! JAPAN, operated by Yahoo Japan Corporation, is a leading Internet brand and one of the most trafficked Internet destinations in Japan. Yahoo! JAPAN seeks to provide online products and services essential to users' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users in Japan. Yahoo! JAPAN is headquartered in Tokyo, Japan.
Videology (videologygroup.com) is one of the world's largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in Baltimore, MD, with key offices in New York, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney and sales teams across North America.
Michele Skettino, Videology
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