Nespresso Unveils Flagship Boutique Bar in Toronto

Video: The newly opened 14,000 sq. ft Nespresso Toronto Boutique Bar features a boutique and café. Located at 159 Cumberland Street in Yorkville, the flagship location was designed by Italian architect Aldo Parisotto of Parisotto e Formenton.

The newly opened 14,000 sq. ft Nespresso Toronto Boutique Bar features a boutique and café. Located at 159 Cumberland Street in Yorkville, the flagship location was designed by Italian architect Aldo Parisotto of Parisotto e Formenton. (Photo: JJ Thompson) (CNW Group/Nespresso Canada)

On October 29, 2013 in Toronto, Shereen Arazm of Top Chef Canada and Nespresso Canada officially opened the brand's 14,000 sq ft. Toronto Flagship Boutique Bar in the prestigious neighbourhood, Yorkville. (Photo: JJ Thompson) (CNW Group/Nespresso Canada)

New Nespresso Boutique Bar Brings the Ultimate Coffee Experiences to Toronto's Famed Yorkville Neighbourhood

TORONTO, Nov. 1, 2013 /CNW/ - Internationally-recognized pioneer in highest quality premium portioned coffee, Nespresso, has opened the doors of its second Flagship Boutique Bar in Canada, and the first in the country's largest city, Toronto. The revered brand unveiled a unique 14,122 square foot retail space in the prestigious Yorkville neighbourhood, immersing shoppers in an indulgent, multi-sensory experience where they can discover the entire Nespresso offering and enhance their own coffee experience.

"We are thrilled to open our second flagship boutique in Canada in one of its most prestigious neighbourhoods that is steeped in history and has been the backdrop for countless unforgettable moments," said Mr. Jacques Demont, President, Nespresso Canada. "There is a real shift in trends on how Canadians consume coffee. Many, above all else, are looking for an ultimate quality experience and to bring the barista concept home. We have been in the market for a mere five years but have been warmly welcomed by coffee lovers across the country and are excited to continue expanding our offering year over year."

Nespresso has built its success on creating the highest quality Grand Cru coffees, long-lasting consumer relationships and sustainable business success - key growth drivers for the brand in a dynamic and growing portioned coffee category.

The Nespresso Boutique Bar, located at 159 Cumberland Street, is designed to specifically enhance the customer experience and Torontonian's increasing desire for quality coffee. The Boutique Bar designed by Italian architect Aldo Parisotto of Parisotto e Formenton is a two-story open concept structure featuring an impressive floor to ceiling glass façade storefront.

For the first time in Canada, the Toronto Flagship Boutique Bar includes a Recycling Station, where consumers can drop off used capsules, and the N Pad Bar where guests can interact with the brand through a dynamic application that even creates personalized capsule art. The interactive space includes all the elements identified with Nespresso boutiques, inspired by the vibrant colours of the Grand Cru coffees and sleek lines of its coffee machines. Exclusive to Nespresso, the interior lounge furniture, including the Egg chair and Favh sofa, is designed by Fritz Hansen for all its Boutique Bars around the world.

Customers visiting the Toronto flagship Boutique Bar will have the opportunity to enjoy premium quality coffee experiences, savour a light menu of primarily locally sourced sweet and savoury fare from local Chef Jean-Charles Dupoire of Loire Restaurant, and relax in the state-of-the-art space.

Key highlights include:

The Boutique Bar: Serving the premium 21 Grand Cru coffees, espresso and espresso-based coffee recipes, as well as a light breakfast, lunch and dinner menu of primarily locally sourced sweet and savoury fare. Chef Jean-Charles Dupoire has curated a customized menu for the Toronto Boutique Bar. The Boutique Bar seats 47 guests inside and 14 guests on the Cumberland Street-facing terrace.

Recycling: Located directly inside the entrance to the Boutique Bar is a station, where Nespresso Club Members can easily return their used Grand Cru capsules and retrieve a new bag specifically for capsule recycling. This is the first Nespresso Recycling Station in Canada.

The N Pad Bar: Features a large six-seat high top table with iPads available for guests to use. Loaded with an interactive application, the iPads provide yet another exciting and unique way to discover the brand for the first time in Canada.

The Welcome Area: All guests and Club Members will be welcomed into the boutique by a hostess, who will help direct them to what they require in the Boutique Bar, helping ensure they receive the complete Nespresso experience from the moment they step into the Boutique.

Customer Picking: Club Members who are already familiar with the brand and choose to order online or through the customer relations centre have the option to pick-up their deliveries at the Boutique.

Machine gallery: Customers are welcomed into the machine gallery featuring the complete Nespresso machine product range, ranging in price from $199 to $999. Guests can experience the Grand Cru of their choice, while learning about the different Nespresso machines and accessories.

Grand Crus: A wall of the 21 Nespresso Grand Cru capsules fills the back wall of the Boutique Bar, allowing Club Members to easily select and purchase capsules for their Nespresso machine.

The Boutique Bar is open Monday to Friday from 9:00 a.m. to 7:00 p.m., Saturday from 10:00 a.m. to 7:00 p.m., and Sunday from 10:00 a.m. to 6:00 p.m.

The Toronto Boutique Bar is the latest indication of the brand's continued growth in the Canadian market and its commitment to growing its presence across the country. The new location is the second Nespresso Boutique Bar in Canada (the first opened in Montreal, Quebec in 2009) and the Swiss brand will open a boutique in The Bay in Ottawa this year, with a west coast expansion in the works for 2014.

Since its entrance into the Canada market four years ago, Nespresso has been quickly expanding its presence with an ever growing advertising program including the Fall 2012 launch of the "What Else?" campaign featuring Academy-Award winning actress, Penélope Cruz, and the retail expansion with in-mall boutique openings in Quebec City, Toronto and Edmonton. To support the new opening, Nespresso Canada is launching an extensive advertising campaign including impressive out-of-home and digital advertising in Toronto. As well as, an exciting promotion providing consumers the chance to ride in style to the Boutique through the Grand Cruise campaign.

About Nestlé Nespresso SA
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned premium coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in almost 60 countries and has more than 8,000 employees. In 2012, it operated a global retail network of over 300 exclusive boutiques.

SOURCE Nespresso Canada

Video with caption: "Video: The newly opened 14,000 sq. ft Nespresso Toronto Boutique Bar features a boutique and café. Located at 159 Cumberland Street in Yorkville, the flagship location was designed by Italian architect Aldo Parisotto of Parisotto e Formenton.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20131101_C7799_VIDEO_EN_32795.mp4&posterurl=http://photos.newswire.ca/images/20131101_C7799_PHOTO_EN_32795.jpg&clientName=Nespresso%20Canada&caption=Video%3A%20The%20newly%20opened%2014%2C000%20sq%2E%20ft%20Nespresso%20Toronto%20Boutique%20Bar%20features%20a%20boutique%20and%20caf%26%23233%3B%2E%20Located%20at%20159%20Cumberland%20Street%20in%20Yorkville%2C%20the%20flagship%20location%20was%20designed%20by%20Italian%20architect%20Aldo%20Parisotto%20of%20Parisotto%20e%20Formenton%2E&title=NESTLE%20CANADA%20INC%2E%20%2D%20Nespresso%20Unveils%20Flagship%20Boutique%20Bar%20in%20Toronto&headline=Nespresso%20Unveils%20Flagship%20Boutique%20Bar%20in%20Toronto

Image with caption: "The newly opened 14,000 sq. ft Nespresso Toronto Boutique Bar features a boutique and café. Located at 159 Cumberland Street in Yorkville, the flagship location was designed by Italian architect Aldo Parisotto of Parisotto e Formenton. (Photo: JJ Thompson) (CNW Group/Nespresso Canada)". Image available at: http://photos.newswire.ca/images/download/20131101_C7799_PHOTO_EN_32780.jpg

Image with caption: "On October 29, 2013 in Toronto, Shereen Arazm of Top Chef Canada and Nespresso Canada officially opened the brand's 14,000 sq ft. Toronto Flagship Boutique Bar in the prestigious neighbourhood, Yorkville. (Photo: JJ Thompson) (CNW Group/Nespresso Canada)". Image available at: http://photos.newswire.ca/images/download/20131101_C7799_PHOTO_EN_32779.jpg


For further information:

Dagmara Grabowski
Weber Shandwick,
416-642-7904
dgrabowski@webershandwick.com

Phil Birnbaum
Weber Shandwick,
416-642-7978
pbirnbaum@webershandwick.com