Minister Fantino Challenges Canadians to Remember: 30 Days, 30 Reasons

OTTAWA, Oct. 13, 2013 /CNW/ - The Honourable Julian Fantino, Minister of Veterans Affairs, today launched 30 Days, 30 Reasons - a social media campaign leading up to Remembrance Day on November 11, 2013. As part of the annual Remembrance Campaign, Veterans Affairs Canada will use social media to engage Canadians in remembering the sacrifices and achievements of Canada's Veterans.

"By getting Canadians involved over the coming weeks, we're building awareness in remembrance activities, helping to promote Canadian history and preserving the memories of those who served Canada so proudly in uniform," said Minister Fantino. "Beginning today, until November 11, Canadians will have an opportunity every day to recognize the importance of remembering Veterans who served Canada in times of war, military conflict and peace."

Each year, Canada marks Veterans' Week from November 5 to 11. Veterans' Week is a time to honour and remember all those who served and continue to serve in times of war, military conflict and peace. This year, the campaign challenge is to "Show You Remember."

Using Facebook, Twitter, Instagram and YouTube, Canadians can show they remember by posting photos, videos, and messages using the hashtags #ShowYouRemember and #ShowYourThanks.

"Encouraging remembrance is an important responsibility that our Government takes very seriously," said Minister Fantino. "Along with ongoing efforts to provide services and support to Veterans and their families, we also work to commemorate the sacrifices and achievements of those whose legacy is the peace and security we continue to enjoy today. I invite all Canadians to join together in honouring those who served Canada."

Beginning October 21, new national television and online advertisements will honour Canada's Veterans. Through the use of advertising and social media, the Government of Canada encourages Canadians to remember and show their thanks to Canada's Veterans.

For more information on Veterans' Week, visit veterans.gc.ca.

2013 is the Year of the Korean War Veteran - Canada proudly remembers the heroes of the Korean War and their brave fight to defend the Republic of Korea and uphold freedom, democracy and the rule of law.

SOURCE Veterans Affairs Canada

For further information:

Janice Summerby
Media Relations Advisor
Veterans Affairs Canada                               
613-992-7468

Joshua Zanin
Director of Communications
Office of the Minister of Veterans Affairs
613-996-4649