Fisher-Price Laugh & Learn Revs Up Baby Learning with New Crawl Around Car
Launch hosted by Canadian NASCAR Champion DJ Kennington
TORONTO, Oct. 11, 2013 /CNW/ - Babies start your engines! In celebration of the Canadian launch of the Fisher-Price Laugh & Learn Crawl Around Car, the latest must-have baby learning toy, Fisher-Price held a baby race-crawling event to unveil the toy. On hand to lend his expertise was Canadian NASCAR Champion, and event emcee, DJ Kennington.
"My passion for racing begins on the track, but as a parent watching my son learn and grow is the greatest thing," said Canadian NASCAR Champion, DJ Kennington. "The Laugh & Learn Crawl Around Car puts babies in the driver seat, so they can have their own adventure through learning and discovery."
The Fisher-Price Laugh & Learn Crawl Around Car is the newest addition to the Laugh & Learn product line, which is specifically geared toward play-based learning. The fun-filled, stationary vehicle reinforces movement and education through three modes of play: learning, music and imagination for babies aged six to 36 months. With interactive lights, a sound dashboard and more than 75 sing-along songs, Fisher-Price Crawl Around Car helps develop gross motor skills, such as sitting and standing, and places a focus on academic development by helping baby learn letters, colours and shapes.
"For more than 80 years, Fisher-Price has created toys that inspire learning and development," explained Riza Javellana, senior marketing manager, Fisher-Price Canada, "and the Laugh & Learn Crawl Around Car is another example of this focus. We know that parents want to offer their baby new ways to learn and play every day."
Fisher-Price is the leader in infant and preschool toys and Laugh & Learn is a product line that focuses specifically on academic learning through experiential play to inspire a love of learning early in life.
"Laugh & Learn exists to inspire the love of learning among moms and babies through unique toys catered to baby's learning milestones," said Samira Abubakar, brand manager, Fisher-Price Laugh & Learn. "Moms can also access free digital content, to support baby's learning and development, at Fisher-Price.ca."
About Crawl Around Car
- Gross Motor - sturdy stationary car with activities inside and out encourages baby to sit up, crawl, pull up, stand and move all around, helping to enhance gross motor skills
- Academics - busy activities and sing-along songs introduce baby to letters, numbers, colours, shapes and more!
Curiosity & Discovery - baby can switch on the radio, move the gear
shift and turn the windshield wiper to discover that his actions make
fun things happen!
- 75+ sing-along songs, tunes and phrases
- Interactive dashboard with lights, sounds & busy activities including baby "GPS"
- Three modes of play: Learning, Music and Imagination
- Encourages baby to sit up, crawl, pull up, stand and move all around for play inside and outside
- Built-in ramp for ball play (includes 3 balls)
- Shapes and colours sorting door (includes 3 shape blocks)
- Introduces baby to letters, numbers, colours, first words, greetings and more
Fisher-Price Laugh & Learn Crawl Around Car is available at Toys R Us, Walmart, Sears and Target for MSRP $64.99. To learn more about baby learning through play, visit www.fisherprice.ca.
Fisher-Price, Inc., a subsidiary of Mattel, Inc. (Nasdaq: MAT) located in East Aurora, N.Y., is the leading brand of infant and preschool toys in the world. The Company has an 80-year legacy of high quality toys that enhance early childhood development. Its often-emulated Play Laboratory was the first child research center of its kind in the toy industry, allowing researchers to observe the way children play and how play benefits their development. Some of the Company's best-known "classic" brands include Little People® and Power Wheels®. Price is also a leading developer of baby gear products (Baby Swings, Bouncers, High Chairs, Entertainers, Bath & Potty products & unique formats such as Space Saver High Chairs & Infant to Toddler Rocker), Newborn & Infant toys as well as a wide array of character-based toys inspired by high quality children's programming such as 'Laugh & Learn', Thomas & Friends, Dora the Explorer™ and Mickey Mouse Clubhouse. The Company's web site, www.Fisher-Price.ca provides valuable information and resources to parents.
Mattel, Inc. (NASDAQ: MAT - News) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2011, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the fourth year in a row, and also is ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are "Creating the Future of Play."
SOURCE Fisher-Price Canada, Inc.
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