Iowa Lottery's Game Book Named NASPL's Best New Instant Game
WINNIPEG, Oct. 4, 2013 /CNW/ - Pollard Banknote Limited (TSX: PBL) ("Pollard Banknote") applauds the Iowa Lottery on the remarkable achievement of having its Game Book awarded Best New Instant Game by the North American Association of State and Provincial Lotteries ("NASPL"). The Iowa Lottery's Game Book—a patented Pollard PlayBook® which brings multiple games together in a unique booklet format—has not only become one of the most successful instant scratch games in the Lottery's history with a sales index of 226, but has now been recognized as an outstanding contributor to the North American lottery industry over the last year.
The winner of the Best New Instant Game category was chosen from 13 entries and announced on Thursday, October 3, 2013, at NASPL's annual conference held in Providence, Rhode Island. A group of Senior Management representing the Rhode Island Lottery—this year's host lottery for the annual conference—evaluated each entry based on various criteria and deemed the Game Book the most deserving of this year's award. A wide range of features were considered by judges, including innovative aspects of the game, cost/benefit analysis results, strategic analysis and insight, visual appeal, and ease of play.
"Pollard Banknote congratulates the Iowa Lottery on having its Game Book awarded NASPL's Best New Instant Game," says Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. "The launch of the Game Book highlights the Iowa Lottery's innovative spirit and its commitment to offering its players some of the most unique instant games on the market. Having had the pleasure of working with the Lottery for more than two decades, we know first-hand what a deserving recipient they are of this prestigious award."
Since 1985, the Iowa Lottery has raised more than $1.4 billion for state programs that benefit all Iowans. Today, lottery proceeds in Iowa have three main purposes: support for veterans, help for a variety of significant projects through the state General Fund, and backing for the Vision Iowa program, which was implemented to create tourism destinations and community attractions in the state and build and repair schools.
About Pollard Banknote Limited
Pollard Banknote Limited is one of the world's leading full-service lottery vendors and is a major supplier to North America's charitable gaming industry. The company manufactures instant lottery tickets and provides related programming, design, and marketing support. As well, Pollard Banknote manufactures pull-tab tickets and bingo paper, and supplies lottery management services (including warehousing and distribution). Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders and currently serves more than 50 lotteries worldwide, including some of the largest and most respected lotteries in the United States, Canada, Europe, Asia, and Central and South America. For more information, please visit our website at www.pollardbanknote.com.
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