Time to "Smile" at Tim Hortons

Tim Hortons Smile Cookie campaign is back! From September 23 to 29, Tim Hortons guests can purchase a freshly baked chocolate chunk Smile Cookie for $1 at participating restaurants with 100 per cent of the proceeds being donated to local charities, hospitals and community programs. (CNW Group/Tim Hortons)

Smile Cookie week-long fundraiser supports more than 350 local charities across Canada

OAKVILLE, ON, Sept. 23, 2013 /CNW/ - The annual Tim Hortons Smile Cookie campaign is back to bring even more smiles to communities across Canada. For one week starting today, Tim Hortons guests can purchase a freshly baked chocolate chunk Smile Cookie for $1 at participating restaurants, with 100 per cent of the proceeds being generously donated by Tim Hortons restaurant owners to support local charities, hospitals and community programs.

"$1 can truly make a difference during the Tim Hortons Smile Cookie campaign," said David McMullen, Vice President Marketing, Tim Hortons. "Through the generosity of our guests and restaurant owners year after year, we're able to help hundreds of deserving local charities and we're very grateful for that."

The Smile Cookie campaign started in 1996 to help raise funds for the Hamilton Children's Hospital in Ontario and has grown to become a major fundraising event at Tim Hortons restaurants across North America. Last year, the campaign raised more than $4 million across Canada and the United States. Nationally, more than 350 local charities are supported each year through the campaign.

Visit www.timhortons.com/smilecookie to learn more about the charities the Smile Cookie campaign supports across Canada or join the #SmileCookie conversation at www.twitter.com/timhortons and www.facebook.com/TimHortons.

About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods including our trademark donuts, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of June 30th, 2013, Tim Hortons had 4,304 systemwide restaurants, including 3,468 in Canada, 807 in the United States and 29 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com. Follow Tim Hortons on Twitter: www.twitter.com/timhortons.

SOURCE Tim Hortons

Image with caption: "Tim Hortons Smile Cookie campaign is back! From September 23 to 29, Tim Hortons guests can purchase a freshly baked chocolate chunk Smile Cookie for $1 at participating restaurants with 100 per cent of the proceeds being donated to local charities, hospitals and community programs. (CNW Group/Tim Hortons)". Image available at: http://photos.newswire.ca/images/download/20130923_C9405_PHOTO_EN_31138.jpg

For further information:

For further information or to arrange an interview, please contact:

Michelle Robichaud
robichaud_michelle@timhortons.com
905-339-5047