Content to Conversion: Setting the Stage for Success
CALGARY, Sept. 19, 2013 /CNW/ - Content marketing is a central to your marketing strategy. Creating content that is valuable to your audience is the first step and making your content discoverable is just as important. But have you thought about how your content is driving your audience toward a specific action and outcome?
Michael Pranikoff, PR Newswire's Global Director of Emerging Media, will lead a breakfast discussion on how to use your content to produce proven results.
Tuesday, September 24, 2013
Calgary TELUS Convention Center
"Content is at the crux of promotion for any company. Regardless of the format you are using—text, photo, video—we are all producing more content than ever before, and understanding how to make your content work for your brand is more important than ever before," said Mr. Pranikoff, featured speaker at the 2011 Houston Marketing Oil Conference.
To register for this event: http://prn.to/calgary
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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Manager, Marketing Communications