One Earth Farms announces the acquisition of Sweetpea Baby Food
TORONTO, Sept. 11, 2013 /CNW/ - One Earth Farms Corp. ("One Earth Farms") announced today that it has acquired Toronto-based baby food brand Sweetpea Baby Food Ltd. ("Sweetpea").
Sweetpea markets a range of frozen baby food and baby snacks across Canada. The business was born in 2004 when lifelong friends Eryn Green and Tamar Wagman searched for healthy alternatives to regular baby food for their young children. Finding the options limited, they started Sweetpea with a range of frozen organic meal options and age appropriate snack solutions for babies and toddlers.
Both Eryn and Tamar will stay on with the business to help shape the future of the brand and to ensure that their legacy continues. Co-Founder Eryn Green commented, "Tamar (Wagman) and I are excited about this opportunity to continue the growth and evolution of the lifestyle business that we are so passionate about. The combination of One Earth Farms' supply of organic meats and focus on healthy food products with Sweetpea's unique brand and customer base of prestigious retailers make this joint entity an ideal platform for growth."
One Earth Farms CEO, Mike Beretta commented, "I am pleased to welcome Sweetpea to the One Earth Farms family of brands. Eryn and Tamar are passionate about health and well-being, organic food and what they feed their families. They have done a wonderful job building a great brand to combine their passion and their beliefs. We very much look forward to working with them to continue this drive."
About One Earth Farms Corp.
One Earth Farms is a Canadian company founded in 2009 as an agri-business operating a series of cattle and grain/oil-seed farms across the prairie provinces of Canada. In February 2013 One Earth Farms acquired Beretta Farms, achieving a goal of being a fully integrated business delivering food traceability from the farm to the consumer's fork.
Since the acquisition of Beretta Farms, One Earth Farms has realigned its strategy to that of a fully integrated, farm-to-fork food company with the goal of delivering health and well-being to consumers through natural and organic products in fresh meat proteins, meal solutions, snack and specialty prepared meals directed towards high performance athletes. The One Earth Farms products are sold under the brand names 'Beretta', 'Last Rep' and 'Protein Puck' through home delivery, fitness establishments, key national chain stores and select regional chains and independent retailers predominantly in the Ontario/GTA and Vancouver regions.
SOURCE ONE EARTH FARMSFor further information:
Mike Beretta - CEO One Earth Farms
Etobicoke, ON, Canada
Tel: (416) 674-5609
Fax: (416) 6740710