30 Great Years, 10 Top Trends, One Limited Edition Blend
Wolf Blass Pairs with World's Largest Online Community, "Trend Hunter" -- Uncovers 10 Hot Wine Trends
TORONTO, Aug. 26, 2013 /CNW/ -
Who: World-renowned Australian wine label Wolf Blass, has partnered with Canadian Jeremy Gutsche, the genius behind "Trend Hunter", the world's largest and most popular online community, to uncover what's hot in wine culture - based on the insights of more than 120,000 trend-setters.*
Jeremy Gutsche is an innovation expert, founder of TrendHunter.com, the world's largest network for trend spotting and innovation and host of Trend Hunter TV. Jeremy regularly contributes to innovation and trend stories for leading media outlets in Canada and around the world including the Economist, the Financial Times, Entertainment Tonight, and FOX News. He has been described as a "new breed' of trend spotter by the Guardian, and on the forefront of cool, by MTV.
What: "The Hot Top 10 Trends in Wine" marks the 30th Anniversary of Wolf Blass Yellow Label in Canada, celebrating a history of innovation and success of Yellow Label which first retailed on Canadian wine shelves in 1983. It has since grown to become the top selling Cabernet Sauvignon in the country.
To mark its Anniversary, Wolf Blass has also announced the release of a Limited Edition 30th Anniversary Yellow Label blend now available on Canadian wine retail shelves. This special blend is among several new releases available from Wolf Blass, including a new 2012 vintage of the Wolf Blass Cabernet Sauvignon.
Where: September 4, 2013 (in-person and phoners)
Meet with interview Chief, "Trend Hunter", Jeremy Gutsche on the trends which give a window into the extent to which wine continues to influence our lives 'socially and socially': at the table and on the tablet.*
* The trends include insights derived from more than 1.4 billion page views, 3,000,000 fans and 100,000 contributors in 191 countries, including over 100 million views of data from Canada. Top trends reflect the most popular, engaging and fresh content, studied by gender, age and region. All scores are assigned using proprietary algorithms, and ranked between 1 and 10.
SOURCE Treasury Wine Estates
Image with caption: "Wolf Blass Wines www.wolfblasswines.com (CNW Group/Treasury Wine Estates)". Image available at: http://photos.newswire.ca/images/download/20130826_C8215_PHOTO_EN_30122.jpgFor further information:
To book an interview or for more information, please contact:
Gabby Nobrega, Breakthrough Communications