A First-of-its-Kind Collaboration Featuring A 26-Pair Capsule Collection For Fall 2013
NEW YORK, Aug. 12, 2013 /CNW/ - Nine West, a division of The Jones Group (NYSE: JNY) ("Jones") and a leader in the footwear and accessory industry, has joined forces with InStyle, the ultimate fashion resource, to design a sophisticated, limited edition capsule collection of footwear for Fall 2013.
The InStyle for Nine West Collection, a first-of-its-kind collaboration, presents 26 pairs in the season's most sought after styles including single sole pumps, polished ankle boots, and chic flats in a range of colors and materials including suede, calf hair and patent leather. Ranging in price from $79 - $149, the collection is available to a broad audience of women who appreciate fashion forward design, quality and accessibility. It is currently available on NineWest.com, and at select Nine West boutiques in the U.S. and Canada beginning August 16.
In addition to prominent, branded displays at retail, the launch includes a dedicated 12-page editorial booklet in the September issue of InStyle, the largest in the brand's 19-year history. Reaching over 10 million women, the booklet features product imagery and tips from the editors on how to style each shoe; the booklets will also be distributed at retail.
Consumers are invited to post an Instagram photo of themselves wearing their shoes with the hashtag #9WInStyle, for a once-in-a-lifetime chance to be featured in an upcoming issue of InStyle.
"This is the first time Nine West has collaborated with a media outlet. Nine West and InStyle both have loyal customers that crave accessible fashion. I can't think of a better partner," says Richard Dickson, President and CEO of Branded Businesses at The Jones Group. "InStyle readers look to the magazine every month for unwavering style advice, while Nine West customers look to us as a resource for stylish, modern footwear – together, the brands are a natural fit."
"At InStyle, we are constantly looking for exciting new ways to meet our reader beyond our print and digital platforms. We know that she shops at Nine West, and we wanted to surprise and delight her there with this special, chic collection," says InStyle Editor Ariel Foxman. "It goes beyond simple product, though. No woman will look at this collection and think, 'I love these shoes, but what would I wear with them?' That's because we've also provided very specific outfit styling ideas for each shoe. We give her the information she needs, exactly when she needs it."
Image with caption: "InStyle for Nine West." Image available at http://photos.prnewswire.com/prnh/20130812/NY61866LOGO-e
Image with caption: "InStyle for Nine West Destino." Image available at http://photos.prnewswire.com/prnh/20130812/NY61866-a
Image with caption: "InStyle for Nine West Gamin." Image available at http://photos.prnewswire.com/prnh/20130812/NY61866-b
Image with caption: "InStyle for Nine West Onesta." Image available at http://photos.prnewswire.com/prnh/20130812/NY61866-c
Image with caption: "InStyle for Nine West Soire." Image available at
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