Old Navy Launches the AIR MILES Reward Program Just in Time for the Back-to-School Shopping Season

Customers from coast-to-coast turn fashion finds for the family into rewards

TORONTO, Aug. 1, 2013 /CNW/ - New class, new school, new wardrobe - everyone knows that Old Navy is THE destination for your family back-to-school clothing needs, but now you can be rewarded even more for your purchases. Starting today, Old Navy Canada and the AIR MILES Reward Program, Canada's premiere coalition loyalty program, have teamed up to provide Canadian customers the opportunity to earn AIR MILES reward miles on their Old Navy in-store purchases.

Shoppers will be able to earn reward miles on in-store purchases at all 66 Old Navy stores across the country and will receive one reward mile for every $20 spent. To celebrate the launch, Old Navy will also offer 10 Bonus reward miles on purchases of $50 or more from August 1 to August 14, adding even more value to your back-to-school shopping experience.

Earn Reward Miles While Multiplying Your Style

Old Navy is the back-to-school shopping destination that offers the latest fashion for students of all ages.  Now, customers are able to find fashion at great prices and earn AIR MILES reward miles along the way.

"Back-to-school shopping always means a fresh start for people across the country and that's why it should be fun and rewarding," says Blair Cameron, General Manager, AIR MILES Reward Program.  "The Old Navy customer is a savvy shopper who will celebrate the added value of AIR MILES for their purchases. We are truly delighted to add Old Navy to the more than 220 AIR MILES program Sponsors across Canada."

"Back-to-school is an important time of year for our customers and we're excited to now start offering AIR MILES with our kick-off Bonus offer," says Heather Hopkins, Old Navy Spokesperson.  "Old Navy has always offered its customers fun, fashion and value and our partnership with AIR MILES delivers more of what our customers expect from the brand."

Reward Yourself as you Renew your Wardrobe

So what are you waiting for? Make it the most rewarding first day of school yet, with top fashion looks from Old Navy and earn AIR MILES to get closer to your next reward.  From August 1 to August 14, Old Navy customers can earn 10 extra AIR MILES reward miles on purchases of $50 or more - making it a perfect time to indulge in Fall prints, patterns and colours to make it the most fashionable first day of school yet.

To learn more about the initiative please visit your local Old Navy store, log on to www.airmiles.ca/oldnavy or check out the Old Navy or AIR MILES Facebook page.

About Old Navy

Old Navy originated in 1994 and quickly became one of the world's most successful brands, offering customers the latest fashion at great prices. Today, the brand continues to offer on-trend apparel and irresistible basics for adults and children at a surprising value. And, best of all, Old Navy brings it all to customers in a fun, energizing shopping environment. To learn more, visit www.oldnavy.ca or follow us at www.Facebook.com/OldNavy and www.Twitter.com/OldNavyCA.

About AIR MILES Reward Program

Founded in 1992, the AIR MILES Reward Program is Canada's premier coalition loyalty program with more than 10 million active Collector accounts, representing approximately two-thirds of all Canadian households. The AIR MILES Reward Program allows Collectors to earn reward miles simply by doing their everyday shopping at more than 220 leading brand-name Sponsors, representing thousands of retail and service locations across Canada and leading global brands online. The AIR MILES Reward Program also allows Collectors to indulge in more than 1,200 leisure, entertainment, merchandise, travel and a range of accredited, environmentally-friendly lifestyle rewards. With AIR MILES Cash, Collectors can also have the flexibility to instantly redeem their AIR MILES reward miles in-store towards many every day and high value purchases like gas, grocery, drug store items and home improvement purchases at participating Sponsors.

SOURCE Old Navy

For further information:

Zoey Fiksel
Gap Inc.
416-355-2321
zoey_fiksel@gap.com

AIR MILES Media Office
416-552-2352
mediaoffice@loyalty.com