Improving on Perfection: Wendy's Frosty Waffle Cone

Cool, Creamy Treat now Comes with a Big Crunch

OAKVILLE, ON, May 21, 2013 /CNW/ - For more than 38 years, the iconic Wendy's® Frosty™ has been scooped up with spoons, straws, and even French fries across Canada.  Starting today, there's another way to enjoy Frosty - you can bite into it, with the new Wendy's® Frosty™ Waffle Cone.

"By pairing our classic sweet treat with a crispy waffle cone, Wendy's is making sweet moments even sweeter," said Lisa Deletroz, marketing director, Wendy's Restaurants of Canada. "From the first lick to the last crunch, the Frosty Waffle Cone is a tantalizing treat meant to be savoured."

Cool, creamy and refreshing, the Frosty is made with quality ingredients - like fresh milk, rich cream and cocoa. The Frosty Waffle Cone is available in both Vanilla and Chocolate flavors.

Since its introduction in 1975, the Frosty has tantalized millions of taste buds. The Frosty Waffle Cone joins the Frosty family of delicious treats, which includes the original Chocolate, Vanilla, Frosty Shake (Strawberry, Chocolate or Caramel), Caramel Apple Frosty Parfait, OREO® Frosty Parfait and Frosty Float.

The Frosty Waffle Cone is available at all Wendy's restaurants in Canada for a suggested retail price of $1.89*. Join Wendy's Friends to celebrate the launch by visiting www.facebook.com/WendysCanada/.

About The Wendy's Company
Wendy's is one of the world's most successful restaurant companies with more than 6,600 restaurants worldwide.  More information about The Wendy's Company is available at www.wendys.ca.

OREO is a registered trademark of Mondelēz International group.
*Recommended menu pricing.  Prices may vary.

SOURCE: Wendy's Restaurants of Canada

For further information:

Lisa Deletroz, 905-337-4618, Lisa.Deletroz@wendys.com
Deborah Boyce, 416-355-7425, Deborah.boyce@ketchum.com