Tommy Hilfiger and Hudson's Bay expand Canadian distribution partnership

90 Hudson's Bay stores to offer 'Tommy Hilfiger' womenswear across Canada starting Spring 2013

TORONTO AND NEW YORK, NY, April 30, 2013 /CNW/ - The Tommy Hilfiger Group, which is wholly owned by PVH Corp. [NYSE: PVH], and Hudson's Bay, one of Canada's leading fashion retailers, are pleased to announce the addition of Tommy Hilfiger women's sportswear to all 90 Hudson's Bay stores across Canada and www.thebay.com starting this month; key doors will also feature the Tommy Hilfiger women's footwear collection. The Company partnered with Hudson's Bay to introduce Tommy Hilfiger menswear into Hudson's Bay stores in Fall 2011. Over the coming months, Tommy Hilfiger will invest in the development of fixtured shop-in-shop environments in key doors, based on the iconic creative identity for the brand's global retail experience, to deliver the best brand and product experience for Hudson's Bay shoppers.

"Canada's robust economy and increasingly discerning fashion consumers make this the perfect time to introduce Tommy Hilfiger womenswear at Hudson's Bay stores," said Gary Sheinbaum, Chief Executive Officer of Tommy Hilfiger North America. "Our strategic alliance with Hudson's Bay for Tommy Hilfiger menswear has served our business very well, and we're excited to be expanding the partnership."  

"Hudson's Bay is thrilled to expand our Tommy Hilfiger offerings with the introduction of womenswear at our stores across Canada and also on thebay.com," said Liz Rodbell, EVP, Chief Merchant, Hudson's Bay Company. "Introducing womenswear is a natural expansion as we grow our Tommy Hilfiger business and falls in line with our commitment to offer our customers the very best brands."  

Fixtured shop-in-shop installed at 59 locations - including Hudson's Bay's flagship stores in downtown Toronto (176 Yonge Street at Queen West), downtown Montreal (585 rue Ste-Catherine Ouest) and Vancouver (674 Granville Street) - opened this month, and will be followed by 17 additional locations for Fall 2013. The remaining doors will be installed and opened through 2014. The average Tommy Hilfiger-branded location will occupy approximately 350-500 square feet, but the Toronto, Montreal and Vancouver flagship stores will feature full 700-1,000 square foot Tommy Hilfiger installations.

About The Tommy Hilfiger Group: 
With a premium lifestyle brand portfolio that includes Tommy Hilfiger, Hilfiger Denim and Tommy Girl, the Tommy Hilfiger Group is one of the world's most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children's apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as sportswear for men, women, juniors and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear; watches; handbags; men's tailored clothing; men's dress furnishings; socks; small leather goods; fragrances; home and bedding products; bathroom accessories; and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear and fragrance.  Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels.

About PVH Corp.: 
PVH Corp., one of the world's largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass, G.H. Bass & Co., Warner's and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.

About HBC:
The Hudson's Bay Company (HBC), founded in 1670, is North America's longest continually operated company.  In Canada, HBC operates Hudson's Bay, Canada's largest department store with 90 locations, unsurpassed in its fashion, beauty, home and accessory designers and brands, as well as thebay.com. HBC also operates Home Outfitters, Canada's largest home specialty superstore with 69 locations across the country. In the United States, HBC operates Lord & Taylor, a department store with 48 full-line store locations throughout the northeastern United States and in two major cities in the Midwest, and lordandtaylor.com.  With approximately 29,000 Associates in Canada and the U.S., Hudson's Bay Company banners provide stylish, quality merchandise at great value, with a dedicated focus on service excellence.  The Hudson's Bay Company trades on the Toronto Stock Exchange under the symbol "HBC".

SOURCE: Hudson's Bay Company

For further information:

Ashley Dunlop, rock-it promotions, inc., at ashley@rockitpromo.com  
or 416.656.0707 ext. 105 
Debra Goldblatt-Sadowski, rock-it promotions, inc., at debra@rockitpromo.com or 
416.656.0707 ext. 101