MediaCom tops Festival of Media Awards global shortlist
Twenty campaigns from 12 markets recognized
NEW YORK, April 5, 2013 /CNW/ - MediaCom Worldwide is pleased to announce that it has secured 33 shortlist entries for the 2013 Festival of Media Global Awards, delivering the best performance of any agency network.
Launched in 2007, The Festival of Media has become the world's premier celebration of media creativity and innovation, attracting over 700 delegates from 40 countries to its annual gathering in Montreux, Switzerland. This is the second consecutive year that MediaCom has topped the Festival's shortlist, following its win as Festival of Media Network of the Year in 2012.
Twenty separate MediaCom campaigns from 12 different markets have been recognized this year, covering a wide range of sectors and brands including Dell, GlaxoSmithKline, Revlon, Subway and Volkswagen. The campaigns were selected from more than 1,000 entries and three have secured a trio of nominations, including Germany's Move On for Deutsche Telekom, the USA's Beetle Shark Cage for Volkswagen and IKEA's Magic Mittens from Norway.
In all, the MediaCom entries recognized represent nearly 20% of the entire 2013 shortlist. The agency was also Agency Network of the Year for three consecutive years from 2009-2011 at the M&M Global Awards and Agency Network of the Year at the 2010 Festival of Media Awards.
Stephen Allan, Worldwide Chairman and CEO, said, "Once again, MediaCom teams have shown that they are producing some of the best media work in the world, and I'm incredibly proud of the people behind these campaigns. Our consistently high performance in global award competitions demonstrates that our teams are producing highly effective, best-in-class work for our clients each and every day."
MediaCom is one of the world's leading media communications specialists, with billings exceeding US $28 billion (Source: RECMA 2012). It employs 4,600 people in 113 offices across 89 countries around the globe. The company's strategy is driven by its "People first, better results" philosophy, which places people – consumers, clients and employees – at its core to generate optimum business results. MediaCom was named Network of the Year at the Festival of Media 2012 and 2010, as well as M&M Network of the Year for three consecutive years 2011, 2010 and 2009.
The MediaCom family includes a number of industry-leading divisions, such as: MediaCom Interaction, a global digital and interactive marketing agency, which uses future-forward proprietary technology to grow client businesses; direct response agency MediaCom Response, which creates close, measured connections with consumers; branded content specialists MediaCom Beyond Advertising; sports sponsorship and strategy team MediaCom Sport; and MediaCom Business Science, which ensures clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP's consolidated media investment management arm. For more information, visit www.mediacom.com.
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