The Carte Blanche for Creatives contest is officially launched!
MONTREAL, March 26, 2013 /CNW Telbec/ - Astral Out-of-Home, a leader in the Canadian out-of-home advertising industry and subsidiary of Astral Media Inc. (TSX: ACM.A ACM.B), launched yesterday the latest edition of the Carte Blanche for Creatives contest. New this year, the contest is expanding by adding a third part into the fold: the Digital Out-of-Home in Vancouver.
Back for a fourth consecutive year, the contest offers agency creatives the opportunity to create an OOH ad on behalf of a client and submit it to the creative community for comments and votes, as well as to a jury made up of people from the industry. In addition to providing a vertical French advertising face in Montréal and an English bus shelter face in Toronto, the contest enters the Vancouver market with a digital English advertising face in English.
"We are extremely proud of inviting creatives from coast to coast to take part in this contest for which the works submitted increase in quality and originality from one year to the next," said Nathalie Doré, Vice-President, Marketing and Media Creativity, Astral Out-of-Home. "Astral Out-of-Home is proud to stimulate creativity by giving participants carte blanche — the possibility of expressing their ideas freely, without constraints."
The 10 finalists in each market will be determined by the creative community, who will be able to vote and comment on the works submitted via the contest website. With a member from each participating agency, the jury will pick the three winning pieces.
The contest rewards both the clients who are the subjects of the ads and the teams who created the ads. Clients will win an Astral Out-of-Home campaign, while copywriters and artistic directors will have the opportunity to attend the Cannes Lions International Festival of Creativity.
For more information, voting or the latest news, visit the contest website at carteblancheforcreatives.ca, as well as Facebook and Twitter.
Astral Out-of-Home is one of Canada's leading out-of-home advertising companies with more than 9,500 strategically-placed advertising faces in key markets in Québec, Ontario, and British Columbia. As a forward-looking company, Astral Out-of-Home has embarked on a series of green-and-clean initiatives to reduce its ecological footprint and actively participate in sustainable development.
Founded in 1961, Astral is one of Canada's largest media companies. It operates several media properties—pay and specialty television, radio, out-of-home advertising and digital media properties—among the most popular in the country. Astral plays a central role in community life across the country by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers alike. To find out more about Astral, go to astral.com.
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