Mead Johnson Nutrition Canada launches Enfamil Amazing Milestones™ Video Channel
OTTAWA, March 4, 2013 /CNW Telbec/ - Joyous. Overwhelming. Exciting. Scary. Parenthood brings with it a host of emotions - some welcome, and some not. To support expecting and new parents navigate these unfamiliar waters, Mead Johnson Nutrition (NYSE: MJN) is introducing a brand new digital resource filled with valuable information and advice - the Enfamil Amazing MilestonesTM video channel.
This informative video series chronicles the journey of hostess - and new mother -- Tara Nicodemo, as she wrestles with the common concerns of parenthood. Filmed as a documentary/reality journal, the Enfamil Amazing MilestonesTM channel helps answer the seemingly endless questions that expectant mothers and new parents encounter throughout the post-natal process. Each episode, broadcast in both English and French, focuses on a specific topic related to newborns. The channel also features two episodes on pre-natal issues: one on preparing for the hospital, and a second on pre-natal nutrition.
"This video series is a natural progression in how Mead Johnson Nutrition provides a caring and supportive community for pregnant women and young families," said Lorraine Taylor, Customer Relationship and Digital Manager at Mead Johnson Nutrition. "Parents always welcome the opportunity to talk with and learn from other new parents, and we are confident that, by watching Tara go through the same questions, challenges, excitement and milestones that they are experiencing, new moms and dads will feel more comfortable, relaxed and at ease with this next step in their lives."
New topics pertaining to post-natal experiences, child developmental milestones and nutrition during pregnancy are introduced monthly and feature various members of the birthing and baby communities, including doctors and moms-to-be. From this first-person perspective, Enfamil Amazing MilestonesTM video channel guides parents through every step of the way during this most exciting time.
Come join us to view upcoming videos discussing topics such as how to prepare for the hospital and also, what to be aware of if you suspect your baby has a cow's milk protein allergy.
The Enfamil Amazing MilestonesTM video channel is available at enfamil.ca/video.
About Mead Johnson
Mead Johnson, a global leader in pediatric nutrition, develops, manufactures, markets and distributes more than 70 products in over 50 markets worldwide. The company's mission is to nourish the world's children for the best start in life. The Mead Johnson name has been associated with science-based pediatric nutrition products for over 100 years. The company's "Enfa" family of brands, including Enfamil® infant formula, is the world's leading brand franchise in pediatric nutrition. For more information, visit meadjohnson.com.
Image with caption: "The Enfamil Amazing Milestones(TM) video channel provides valuable information on topics of interest to expectant moms and new parents, such as exploring DHA and advice for traveling with your baby. (CNW Group/Mead Johnson Nutrition)". Image available at: http://photos.newswire.ca/images/download/20130304_C2093_PHOTO_EN_24237.jpg
SOURCE: Mead Johnson NutritionFor further information:
Media: Alanna Wightman, (613) 595-4643, firstname.lastname@example.org