Big Brother Canada Blows the Roof Off Slice(TM)
Sets New Audience Record for the Channel and Wins the Night across Specialty
Online Fan Frenzy Continues
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TORONTO, March 1, 2013 /CNW/ - Last night Big Brother Canada's first eviction episode that saw Torontonian, Kat Yee ousted from the house in a vote of 11 to one, blew the roof off SliceTM. Following Wednesday night's premiere which aired as a special presentation on Global in addition to SliceTM, viewers flocked to Big Brother Canada in droves for their second dose of the series. Last night's eviction episode set a new record high audience with an AMA of 608,000 (A2+, 2 plays) for the channel and took top spot across all specialty channels*
"We used the megaphone that is Global to drive massive awareness of the series premiere and to Big Brother Canada's home on SliceTM, said Barbara Williams, SVP of Content, Shaw Media. "Seeing SliceTM's numbers more than double night over night, our powerhouse Global delivered exactly as we hoped it would."
Highlights from the night:
- SliceTM increased its Big Brother Canada audience 79% for A2+, 96% for A25-54 and 106% for W25-54 night over night
- Big Brother Canada was the number one specialty program V2+ and across multiple key demos (A, W & M 25-54; A, W & M 18-49; A & W 18-34)
- Thursday's episode of Big Brother Canada is the highest Canadian episode this broadcast year across all Shaw Media channels**
Fans online can't seem to consume enough of Big Brother Canada. #BBCAN continued to trend on Twitter throughout last night's eviction episode and straight through today, making it one of the most tweeted about topics in Canada over the last 48 hours. Bigbrothercanada.ca has nearly doubled its page views to the site in the last day nearing 2 million total.*** The 24 hour live feeds are keeping Canada's attention with over 62,000 hours of video streamed since going live on February 27th ****
Tune in Sunday at 9pm ET/PT to find out who will be named the next Head of Household. Big Brother Canada will continue to air on SliceTM three nights a week on Wednesdays at 9pm ET/PT, Thursdays at 10pm ET/PT and Sundays at 9pm ET/PT, with eviction episodes on Thursdays. Big Brother Canada After Dark will air on SliceTM seven days a week from 2am-5am ET/ 11pm-2am PT. Fans can eavesdrop on the houseguests all day via 24 hour live feeds at www.bigbrothercanada.ca.
BBM Canada PPM Data, Feb28/13 overnights, Total Canada
**BBM Canada PPM data, 8/27/12 - 2/28/13, Total Canada, Viewers 2+
***Source: Adobe Site Catalyst: February 27, 2013 - March 1, 2013
****Livestream Channel Analytics Report: February 27, 2013 - March 1, 2013
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SliceTM and Global Television are Shaw Media networks.
About Shaw Communications Inc.Shaw is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.4 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 18 specialty networks including HGTV Canada, Food Network Canada, HISTORY and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw, please visit www.shaw.ca.
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