The world famous smoked meat available exclusively at all Quebec IGA supermarkets: Come home to Schwartz's!

MONTREAL, Feb. 28, 2013 /CNW Telbec/ - More than 80 years after first opening its doors, Montreal institution Schwartz's deli is bringing its unique savoir-faire to IGA supermarkets so households across Quebec can now enjoy the "Main's" world famous original smoked meat.

A world famous sandwich, right in your kitchen!
"The idea to market our smoked meat came from our customers! Many of them travel great distances to eat at Schwartz's and often asked us if we could make it more accessible," explained Martin Sara, VP Administration at Schwartz's. "But we couldn't compromise on taste. In that respect, we think the gamble has paid off."

Schwartz's reputation for smoked meat extends well beyond Montreal, as evidenced by the many out-of-town customers and countless celebrities who have frequented the modest establishment. "Our companies are both passionate about food and are dedicated to better meeting customer needs," added Yvan Ouellet, VP, Procurement & Merchandising - Perishables at Sobeys Quebec. "We are very proud to exclusively offer this unique product whose reputation is second to none."

At an IGA near you
Schwartz's product is sold as four vacuum-sealed 125-gram bags of pre-cooked smoked meat for $10.99. It is available exclusively at all IGA locations in Quebec as well as other Sobeys Quebec banners (Marchés Tradition and Bonichoix).

About IGA
IGA is Canada's largest group of independent grocers whose Quebec origins date back to 1953. The 273 IGA retailers are constantly on the lookout for new ways to better serve their customers. IGA is the only group of food retailers to offer its customers AIR MILES® Reward Miles.

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SOURCE: IGA

For further information:

Vanessa Roland
514 966-8963
vroland@tactconseil.ca